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The World of Opportunities for AMCs: A YM Perspective

YourMembership

These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How the serve an evolving membership, specifically the need to address generational changes within their member structure. The Roadblocks to Success.

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Refocusing on Jobs and Education in 2015

YourMembership

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising. According to the U.S.

Education 150
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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. The committee also coordinates the ASAE Diversity Executive Leadership Program (DELP). AAC: How does the work of the D&I Committee affect/impact ASAE’s Diversity Executive Leadership Program?

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. For the organizations are mostly reflections of the leaderships' thoughts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). ► 2008.

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How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers. Challenges to Growth.

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Stronger by Association: Change your board from apathetic to dynamic

AMR Management Services

I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2008. (23).

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Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82).