Association Adviser

JULY 5, 2017

First, associations have more access now than ever to talented candidates and should revamp their staffing strategies to include these less tenured employees. Particularly with younger workers, it is important to note many of them entered the workforce during the economic recession between 2008 and 2010. Reach her at lruble@naylor.com.

Recruiting 64

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008.

Strategy 40

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers. Challenges to Growth.

Marketing 60

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

Price 40

Price Marketing How To Survey 40

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

How To 40

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

FEBRUARY 17, 2023

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Board practices. 1 CAE credit. More info/register. 2 CMP credits.

Revenue 39

Revenue Strategy Education Technology 39

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Advocacy Chick

SEPTEMBER 30, 2014

We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. It is only $199 and well worth the investment.

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Reid All About it

FEBRUARY 24, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Unpacked: What is holding you back from career success and strategies to move forward? Member renewals. No plan, no progress.

Certificate 39

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).

Marketing 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82).

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AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. How to Start an Association. ► 2008. (23). ▼ 2012.

Kentucky 64

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 19, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies.

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. Speaking Engagements.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

DECEMBER 30, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy?

Tools 40

Tools Marketing Price Report 40

Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2008. (82).

Price 40

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Membership Marketing

DECEMBER 12, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy?

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Awareness -- when prospects first discover you.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 4, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies.

Report 40

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Membership Marketing

MARCH 27, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Sample 40

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. Speaking Engagements. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

JANUARY 26, 2012

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 13, 2010

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). ► 2008. (82).

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82).

Marketing 40

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Membership Marketing

OCTOBER 20, 2011

A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2008. (82). growth strategies.

Marketing 40

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