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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71
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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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A Deep Dive Into Effective Content Marketing

Association Adviser

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Tamara Groom is a marketing specialist with Naylor Association Solutions. Tamara Groom, Naylor Association Solutions.

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Five Trends that will Impact Membership Marketing in 2020

Membership Marketing

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

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How are AP Departments within Homeowners Associations Responding to a Potential Recession?

AvidXchange: Association Management

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. HOAs experienced heavy pressure during previous recessions, including the 2008 banking crisis. Economic uncertainty makes it especially difficult.

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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)?

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12 Areas Your Association Must Address to Thrive During a Recession

Membersuite

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

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