The Big Picture

JANUARY 2, 2008

Monetizing PDF content » January 03, 2008. In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Posted by: Kevin | January 04, 2008 at 02:03 PM. Posted by: Oscar | July 02, 2008 at 08:42 PM. December 2008.

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YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.

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GlowGlobally

JULY 29, 2010

Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Membership. Public Affairs. « Where in the World are the Innovators? by Peter Turner.

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Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

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The Big Picture

FEBRUARY 27, 2006

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” December 2008.

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Wild Apricot

JUNE 27, 2008

in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. June 6, 2008 10:41 PM.

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Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

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Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

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Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Speaking Engagements.

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Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

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The Big Picture

AUGUST 24, 2007

David Gammel wrote an article - I think - on a similar topic for one of ASAEs e-newsletters recently, but I cant find it online anywhere. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. December 2008. November 2008. October 2008.

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The Big Picture

FEBRUARY 27, 2006

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. December 2008. November 2008. October 2008. August 2008. March 2008.

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GlowGlobally

JANUARY 29, 2009

Market & Biz Plan. Social Media and Viral Marketing for Global Fundraising Advocacy » Jan. In short, being in China was seen as a way to diversify the geographic membership portfolio in some very strong markets. Develop new training courses tailored to Chinese market. GrowGlobally.org. Membership.

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AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? Newer Post.

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The Big Picture

SEPTEMBER 3, 2005

Despite these legitimate concerns, 80% of the over 700 respondents say blogs are NOT just a fad; 55% say blogs will become a "must-have" corporate marketing tool. The survey was conducted in July and August 2005 through my newsletter, WordBiz Report. December 2008. November 2008. October 2008. March 2008.

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The Big Picture

JANUARY 26, 2006

The findings conclude that young consumers are more likely to read and respond to printed material such as fliers, circulars, catalogs and newsletters that reach them through the mailbox. Posted at 03:59 PM in Marketing | Permalink. Is it just me? Do others out there have different attitudes towards business and home mail? Reblog (0).

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AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. Encourage them to write articles for your newsletter.

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AMR Management Services

JUNE 26, 2012

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. ► 2008. (23). ► September. (9). ► August. (9).

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Association Adviser

MARCH 19, 2013

Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Newsletter advertising. The approach for generating revenue outside of membership dues is no exception. Here’s a partial list of the more common NDR components: Annual sponsorships. Conference fees and sponsorships.

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The Big Picture

MARCH 22, 2006

" - Would you prefer our newsletter on dead trees, via e-mail, RSS feeds or would you just like to check out the Web site when you were interested in information? "Its a juggling act to "determine what the market is willing to pay" and deliver a first-class product that turns a profit." December 2008.

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Associations Now

AUGUST 19, 2015

It’s through this lens that I view the latest edition of Marketing General, Inc.’s ’s “ Membership Marketing Benchmarking Report ,” released late last month. .” For the fifth straight year, more associations are growing than are in decline. It’s just a little less so this year. Retirement?

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Membership Marketing

NOVEMBER 15, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? Membership Marketing Benchmarking Report.

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AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) ► 2008. (23). ► July. (6).

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Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010. Tony Rossell.

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Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? My Background.

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AMR Management Services

MAY 17, 2011

” It’s a revolutionary social marketing and research platform that enables you to be rewarded for your ideas and brand promotions. For marketers, Crowd Tap allows you to tap into certain markets and reach influential consumers quickly and easily. Cause Marketing Tips - Target Prospects. ► 2008. (23).

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Association Subculture

SEPTEMBER 7, 2011

Oddly enough, this article from Fast Company “A Store With Only 3 Products And Other Cases For Simplicity” and this clip from an interview George Carlin did in 2008 converged this morning to remind me of an important lesson. Notice I didnt say "cram every link you can think of in your e-newsletter." marketing. (2).

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Observations on Association Management

OCTOBER 20, 2010

Memorialize the agreement in a newsletter/message to the board/staff memo/etc. and ask parties to the agreement to proof it before pubication : Here is an article for the newsletter/board update/etc.; marketing. (1). marketing. (1). Bob, can you please confirm or correct my understanding? About Challenge Management.

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AMR Management Services

JUNE 27, 2011

promotion in association e-newsletters. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Content Marketing: A Practical Approach for your A. ► 2008. (23).

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Observations on Association Management

JANUARY 3, 2008

Thursday, January 3, 2008. If your members want hard copy newsletters, give them hard copy. Celebrating its 10th anniversary in 2008, CMI is dedicated to supporting trade associations and professional societies in achieving their visions and their missions. marketing. (1). marketing. (1). Imminent Danger.

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Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”.

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Executive Connections

SEPTEMBER 13, 2007

While the staff works to implement a new Association Management System (AMS), our leaders and committees are making great progress on the activities occurring in 2008 and beyond, and I have been traveling to some very interesting conferences and meetings. Check out their inaugural issue on problems in the sub-prime mortgage market.

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AE on the Verge

AUGUST 14, 2011

Make your presenters marketers. 64% of e-mails are opened on a smart phone so we must design e-marketing for them. ( @marianazario ) [Design e-newsletters anticipating smart phones too] 6. ► 2008. 3 Banquet/Event Ideas: 1. Edible centerpiece: cake pops, cupcakes, chocolate covered pretzels ( @markbledsoe ) 2.

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Off Stage

JANUARY 16, 2009

On December 30, 2008, Inman News published a shocking statement, one that seemed to go unnoticed and unremarked by the organized real estate community. Association Marketing. Learning from Amazon. Leadership Thoughts: Crafting the Job Description. RSS Blog Feed. Categories. Technology. Strategic Planning. Financial Management.

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AE on the Verge

MAY 23, 2009

E-newsletter (email) 2. Test Marketing Messages Online First. ► 2008. Association management, meetings and mania. Saturday, May 23, 2009. How many ways do you plan to say the same thing? I saw something interesting today and had immediate dilemma - which way to communicate it : 1. Post on association web site 3.

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YourMembership

FEBRUARY 9, 2012

com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts. Smith is the Director, Inbound Marketing at YourMembership.com. Here at LocalShops1.com Make it easy.

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Plexus Consulting

DECEMBER 1, 2014

Strategic Re-check your bearings—focus--The world in 2008 when the Great Recession first hit. Are you hitting your benchmarks—or has your market changed so fundamentally that you need to rethink your approaches? Don’t assume that just because you are sending them a newsletter that they are receiving the message that you think they are.

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