12 Areas Your Association Must Address to Thrive During a Recession
Membersuite
NOVEMBER 4, 2022
Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.
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