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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

This might sound like a non sequitur or a solution that’s been around for years, but customer engagement in a community today is a refreshing and powerful approach: “Community programs are compelling because their outcomes can be connected to complex business objectives like innovation, culture change, and customer retention.

eBook 218
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Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional . Tough Questions?

eBook 100
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Higher Logic Acquires Vanilla

AssociationChat

We have always been impressed with Vanilla’s commitment to innovation in engagement and their ability to serve key business use cases in the B2B and B2C space for customers like Oracle, TeamViewer, Acer, Charter Communications, and more,” says Higher Logic CEO, Kevin Boyce. Founded in 2009, Vanilla started as an open source project.

Arlington 105
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Disruptive Advocacy Strategies

Potomac Core

Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Starting in 2009 at the start of the Obama Administration, Refrigerated Warehouses, Transportation, and Construction Firms began to experience a considerable increase in compliance costs resulting from a Regulator driven “modernization” program.

Strategy 100
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Stop Selling Stuff

Potomac Core

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. How the Association is continually building more allies to help leverage the industry’s position to reduce regulatory compliance costs. Worldwide Industry Solution Partners.

eBook 119
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Does the Future of Membership Live at 501 Mission Place?

Reid All About it

501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations. The issue was even the topic of conversation on the first Twitter #assnchat back in May 2009. The “501” in the subject heading caught my eye.

Library 150
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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.

Revenue 40