Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.

Definition of Member Engagement for Associations

High Context

The term ‘member engagement’ is often bandied about in the association world. Member engagement is the result of a member investing time and/or money with the association in exchange for value. The more of these precious resources they invest, the more engaged they are. A member who speaks at a lot of conferences and writes many articles for association publications is highly engaged. Engagement is about value.

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Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Industry centered Advocacy to help members protect their intellectual property and product category reputation.

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Disruptive Associations

Potomac Core

Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For instance, is it repeated engagement or is it a one-off?

Take a note from Amazon. If you want to build your brand, make it easy for your members to use you!

Experts in Membership Marketing

We all understand that member engagement drives retention. This 'brand building' best positions our associations to repeatedly receive a member or customers 1st choice purchase. One of the core uses of web-marketing in the Membership Lifecycle is in enhancing member/customer engagement. Web-marketing Member Engagement Amazon

Crowdsourcing Strategies, Your Key to Member Engagement

Tom Morrison

They want an exciting experience that engages them in a profound way that will have a positive impact on them and their business, while providing a rewarding experience that fulfills their souls. Crowdsourcing Strategies, Your Key to Member Engagement - Part 3. In order to have effective and maximized engagement in your social network, you must have an optimum participation between staff and the members with centralization of content and full transparency.

Regulatory Activity Reshaping Associations

Potomac Core

Since 2009, Associations are actively expanding their advocacy game plans to address increasing regulatory activity. Member Engagement. Is the increase in regulatory activity reshaping associations in terms of member engagement?

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Crowdsourcing Strategies, Your Key to Member Engagement

Tom Morrison

They want an exciting experience that engages them in a profound way that will have a positive impact on them and their business, while providing a rewarding experience that fulfills their souls. Crowdsourcing Strategies, Your Key to Member Engagement - Part 2. Crowdsouring is the key to engaging your members in a private social network. MAXIMIZING MEMBERSHIP ENGAGEMENT. Crowdsourcing Strategies, Your Key to Member Engag. ► 2009. (1).

Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Today’s board members want strategic meetings focused on their external challenges and they want their Associations to help them address these challenges. Board Members Tuning Out.

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Crowdsourcing: Your Key to Member Engagement Pt 1

Tom Morrison

They want an exciting experience that engages them in a profound way that will have a positive impact on them and their business, while providing a rewarding experience that fulfills their souls. Crowdsourcing: Your Key to Member Engagement Pt 1. MAXIMIZING MEMBERSHIP ENGAGEMENT.

Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Expand Engagement Before and After Membership

High Context

As a follow-up to my definition of member engagement for associations , I’d like to discuss the idea of broadening your engagement strategy beyond membership. If you accept that engagement occurs when someone invests time or money with the organization in exchange for value, you can then consider opportunities to do so before becoming a member as well as after. Associations Engagement Marketing Strategy

Job Post for AHDI MTIA

Experts in Membership Marketing

I was talking with my good friend Linda Brady of the Association for Healthcare Documentation Integrity and the Medical Transcription Industry Association during a conference call for the ASAE Membership Counsel, and she is looking to hire a "Member Relations Technology & Social Media Coordinator." For those of you looking for a new position or know of someone looking, here is a lead.

3 Simple Questions: Developing a Strategy for Social Media

Experts in Membership Marketing

There is no question that, for a growing number of associations, social media will become an intricate part of their overall membership strategy to increase awareness, drive member acquisition, develop and nurture member engagement, and support member renewal/retention.

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

The DEN evolved from disparate groups connecting across social platforms to an engaged, active online community hub. It’s a testament to a powerful combination of engaged users and great community management. Members started showing up for the resources, but they stayed for the people.

Meditated Momentum: Power (aka Access to Data) to the People

Elipsis Partners

We have such high expectations of our association databases and keep reading articles about how they can drive member engagement, business intelligence and revenue generation. Doing a member look-up, finding out who attended a conference, or getting a list of members that are coming up for renewal soon can all be very hard to do. So something like a member look-up should be very, very easy to do. December 2009 (1). November 2009 (2). June 2009 (1).

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Email Usage Up, but Effectiveness Rated Lower for Membership

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2009. (69). 2009 Benchmarking Survey. (12).

5 Out-of-the-Box Ways to Engage Members on Social Media

MembersClicks

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. And as a member-based organization, fostering a sense of community is in your roots.

Membership Marketing: Ten Year Retrospective

Membership Marketing

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. In 2009, the top reason to join was access to specialized information.

Is it Time to Recession-Proof Your Association?

Associations Now

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. Members will be resilient—but you have to serve them. But fewer younger members were likely to do that.

Eric Lanke: Bucking the Trend

Eric Lanke

Member Engagement. The total percentage of respondents who responded with "extremely" or "somewhat" concerned to each issue are graphed against the same responses offered in 2011, 2010, and 2009. Labels: Member Engagement. Member Engagement. (9).

Report: Many Associations Saw Membership Jump in 2013

Associations Now

s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. In addition, 63 percent of associations saw an increase in new member acquisition, which has steadily gone up over the past five years.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

In 2009 the IRS spent 11.7 But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your Members’ Experience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.

Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

Last March, I got an email from the Consumer Electronics Association (CEA) informing me of a new member category they had just created: Tech Enthusiast. TE) member you will receive hot deals and incredible opportunities. Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. What if they had offered some kind of weekly or daily deal concept to members? December 2009 (10).

Who Are Your Sales People?

YourMembership Blog

Ideas to help you engage, empower and retain members. Because of this, customers/members are basing their “buying” decision on their interactions with your staff members – all of your staff members. I wrote about how sales hinged on referrals back in 2009 and it still holds true – maybe more so - your customers are your marketers. This should occur in a very organic sense if they are empowered to place your customer/member first.

Association Brain Food Weekly: 9.6.19

Reid All About it

I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast.

PEOPLE.You Are Who You Surround Yourself With

Tom Morrison

They want an exciting experience that engages them in a profound way that will have a positive impact on them and their business, while providing a rewarding experience that fulfills their souls. MAXIMIZING MEMBERSHIP ENGAGEMENT. Crowdsourcing.the KEY to Online Engagement.

Thanks For Playing: Do We REALLY Know What Our Members Need?

Thanks For Playing

Do We REALLY Know What Our Members Need? Nikki did a great job, but I thought her closing question was particularly good: [Q7] Whats one thing you could do TODAY to better serve your members? I think, if most of us association professionals were honest with ourselves, wed admit that were so insulated from our members that we dont know what they need. Labels: innovation , member engagement , membership. Success with Member Get a Member?

Survey: Associations See Hints of Economic Weakness on the Horizon

Associations Now

Since 2009, things have been on a steady growth curve overall for most of the groups that we work with,” says Jay Younger, managing partner and chief consultant at McKinley Advisors. “I There’s an opportunity to engage in some generative discussion.”.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them.

Thanks For Playing: So Long, and Thanks for All the Fish

Thanks For Playing

What happens to your members when they retire from the industry your association serves? Or do you provide ways for them to move to an emerita/us status and stay engaged in different ways that make sense to people whove stepped back from active day to day involvement in the profession? Retired members and young members are a match made in heaven (or at least on Tatooine) for cross-mentoring. Your emerita/us members have time and expertise. ► 2009.

How to Handle Risk at Risky Moments

Associations Now

You need to be thinking about not only the kind of more negative scenarios that might unfold, but also what can we do now that we’re in this strong position to really make something meaningful happen on behalf of our members or our mission,” Younger says. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

Thanks For Playing: You Say You Want a Revolution

Thanks For Playing

To me, it raises a much larger question: how does a member change the direction of the organizational ship, if s/hes not happy with where its going? So using the Carville/Rove situation, lets look at some examples: Small "n" resolution: Lets say the group of displeased members wants, in the future, for keynote speakers to be selected by a representative group of members, or at least. for that group of members to provide a list of choices or to vet ASAEs list of choices.

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Book Review: Connecting to Change the World

Beth Kanter

Way back in 2009, when I first Peter and Madeline, we brainstormed some questions about the strategic use of social media to build a network. How can social media be used to build high-quality connections, a motivating relationship between members and build trust and reciprocity?

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The Hourglass Blog: Those Fish Aren't Dead, They're Just Tired

The Hourglass Blog

Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board member engagement? ► 2009. (61). skip to main | skip to sidebar.

The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. They can afford to keep member programs running full steam ahead, and the brand high.

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2009. (69). 2009 Benchmarking Survey. (12).

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2009. (69). 2009 Benchmarking Survey. (12).