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Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional .

eBook 100
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession.

Survey 158
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Is it Time to Recession-Proof Your Association?

Associations Now

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. As revenues began to trickle at associations and travel budgets tightened, there was much talk about what kind of technological fixes might help right the ship.

Revenue 74
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Disruptive Advocacy Strategies

Potomac Core

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Member Call to Action.

Strategy 100
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Stop Selling Stuff

Potomac Core

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. These approaches accelerate board engagement and make your board deliberations more strategic. WISP’s align with and drive business outcomes for industries.

eBook 119
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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40
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How to Handle Risk at Risky Moments

Associations Now

Looking into new markets or revenue opportunities can give associations a cushion in a downturn, but boards can stop short of investing in new ideas if the economic picture isn’t sunny. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

How To 66