Associations Now

JANUARY 6, 2019

Chasing shiny new objects is never going to be a successful strategy in a downturn. As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. Members will be resilient—but you have to serve them. So, what to do?

Revenue 74

Revenue Social Media Tools Course 74

Potomac Core

FEBRUARY 11, 2019

From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. Build nimble strategies to address new or critical Industry or Professional challenges and opportunities. Donna Orem. Instead they hire them to make progress.” Based on the Clayton M.

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Survey Revenue United States Committee 158

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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millennials LMS Price Education 245

Potomac Core

MAY 5, 2015

Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world.

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eBook United States Revenue Innovation 100

Association Briefings

OCTOBER 22, 2020

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. And let’s not forget, your members expect it. But its reign is over.”

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How To Newsletter Content Communications 52

Smooth The Path

APRIL 9, 2019

In 2009 the IRS spent 11.7 What Every CEO Needs to Know About Member Engagement. Debugging Your Members’ Experience. What is the job of the IRS? It is to collect taxes to fund the work of the US government. Except depending on your viewpoint the job of the IRS could be something else entirely.

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Certificate Process Member Engagement Conference 68

Associations Now

MAY 21, 2016

But Younger says there’s a potential missed opportunity for association to begin considering what strategies might or might not work in the next few years. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

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How To Revenue Report Education 66

Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. Advanced Strategies Enable Success. Active, ongoing community management can mitigate ALL negative engagement risks.”.

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Report Social Media Leadership Innovation 90

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

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Chicago LMS New York Content 37

Associations Now

JUNE 11, 2013

That represents an increase from 2012, when 29 percent of associations saw a decrease in membership, but that number is down from 2011, 2010, and 2009. In addition, 63 percent of associations saw an increase in new member acquisition, which has steadily gone up over the past five years.

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Report Survey Member Engagement Member Research 40

Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. Advanced Strategies Enable Success. Active, ongoing community management can mitigate ALL negative engagement risks.”.

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Report Social Media Leadership Innovation 40

Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. The organizational strategy is to impact policy change.

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Case Study Guidelines Strategy Sample 28

Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69). Awareness.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Marketing Price Report Survey 40

Tom Morrison

JUNE 25, 2012

Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. ► 2009. (1). ► June. (2). ► February. (1). The Tom Morriso.

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Jacksonville Member Engagement Social Media Team 40

Reid All About it

MAY 1, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register.

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North Carolina Revenue Strategy Education 273

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

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Marketing Price Survey Analysis 40

Tom Morrison

JULY 19, 2010

Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. ► 2009. (1). . ► February. (1). ▼ 2010. (6). ► September. (1). ▼ July. (2). ► June. (2). ► February. (1). ► October. (1). Picture Window template. Powered by Blogger.

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Jacksonville Social Media Committee Member Engagement 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

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The Hourglass Blog

SEPTEMBER 3, 2010

Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board member engagement? ► 2009. (61). Thats one of the most valuable resources an association has, and it is in very limited supply.

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millennials Innovation Review Resources 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Three Steps to Engage Volunteers in Membership Mar. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). Growth Strategy. (43).

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Marketing Price Survey Discount 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Here’s How to Engage Your Members. ► 2009. (69).

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Tom Morrison

AUGUST 17, 2011

Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. ► 2009. (1). ► June. (2). ► February. (1). The Tom Morriso.

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St. Louis Los Angeles Jacksonville Conference 40

Beth Kanter

OCTOBER 23, 2014

Way back in 2009, when I first Peter and Madeline, we brainstormed some questions about the strategic use of social media to build a network. Networks don’t automatically become generative and sustain that high level of member engagement, activity, and adaptation. What’s the secret sauce?

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Review Handbook Social Media Cleveland 28

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding. Lee Partners.

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DC Arlington United States Virginia 132

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

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Marketing Recruiting Recruitment Survey 40