Association Success
DECEMBER 12, 2019
When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . They were sending too many. .
Association Briefings
OCTOBER 22, 2020
Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Who knew that something so trivial would revolutionize the way we communicate. But its reign is over.”
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Association Briefings
MARCH 30, 2021
These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. Final Thoughts Enewsletters aren’t new.
Idea Architects
MAY 16, 2012
In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. How Secure is Your Professional Development Revenue Stream? Dec 2009 (12).
Thanks For Playing
JULY 19, 2012
If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). ► 2009. I think the key chapter is "Six Big Ideas" (chapter 2). ► July.
Association Adviser
MARCH 19, 2013
The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Newsletter advertising. Here’s a partial list of the more common NDR components: Annual sponsorships. Website advertising.
Associations Now
NOVEMBER 4, 2013
While publishers of association publications said they did not expect a spike in advertising revenues from publications in 2013, at least half of the 190 experts who responded to the annual Association Publishing Survey said that advertising revenues from association publications are expected to stay steady over the next year.
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