Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Monday, December 7, 2009. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Now I realize how dangerous it is to be in these waters since endorsed vendor relationships may very well be the next, largest revenue source off of membership and events. December 8, 2009 8:33 AM. ▼ 2009. (14).

International Meeting Strategy and Cost Saving Tips ? MeetingsNet.

GlowGlobally

Learn how to: * Tap into new markets to increase your organization’s meetings revenues. With proper planning and strategies, you can budget wisely and look for ways to enhance your revenue at the meeting itself. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services.

Cost 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

US Health Care Association Builds Local Latin American Channel.

GlowGlobally

Over 550 professionals from Latin America, the United States, Europe and Thailand attended this first edition of the Highlights of Latin America in Sao Paulo, Brazil in May 2009. Revenue exceeded budget goals based on the positive interest and support of attendees, sponsors and exhibitors, as well as local government support. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom.

Enterprise Level Product Management & Sales in Europe.

GlowGlobally

ASAE Study Mission 2009 – Lessons from Singapore » Mar. In the three years since this program began, we have gross revenues of 500,000€ for public offerings as well as in-company training, a pipeline of 11 strong enterprise sales leads, and a large qualified prospect database. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products.

Building the Foundation, Strategic Planning part 3 : Off Stage

Off Stage

7, 2009 - Building the Foundation, Strategic Planning part 3. Forming partnerships with revenue sharing potential. Off Stage. In the last blog entry I talked about understanding an associations competitive advantage.

Inability to Scale Biggest Mistake in Trying to Grow Globally.

GlowGlobally

It requires running your operation with revenue in and expenses out so as to prove it can stand on its own over a realistic time table. Scaling work load based on strategic priorities and local needs; revenues collected and expenses paid in local currency of that country to mitigate currency exposure. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership.

Good Meeting Strategy Reduces Risk Abroad ? GrowGlobally.org

GlowGlobally

Of course, the irony is that these policies end up costing the same governmental entities substantial dollars in lost business opportunities and tax revenue. Following are some common risk factors, as well as some ways to mitigate them: Currency fluctuations – Meeting revenues should be collected in the currency of the event country since you will pay expenses in the same currency. GrowGlobally.org.

10 Rules for Successfully Building Non-Dues Revenue from Your Industry Suppliers

Association Unbound

Here are 10 rules that have guided my efforts throughout my association career to maximize revenue from industry suppliers in both down and up economies. I have found them to be effective regardless of type of association or buying power of its members, and they should work for your organization also. How-to Association Management Guidelines Marketing Supplier relations

Meditated Momentum: Creating Momentum using Advisory.

Elipsis Partners

Monday, March 16, 2009. For most associations, creating successful revenue-generating services is founded in truly knowing the needs of your members. Labels: advisory , association , committee , focus , group , momentum , revenue. December 2009 (1). November 2009 (2). June 2009 (1). May 2009 (2). April 2009 (1). March 2009 (8). Meditated Momentum. On associations, technology, parenting, people, meditation, and America.

DC 40

Meditated Momentum: It's about the People

Elipsis Partners

Monday, March 16, 2009. At the same time, I was responsible for bringing in millions of dollars in revenue for an association. I can see how revenue drives the activies of even non-profit organizations. 1 comment: Anonymous March 17, 2009 10:46 AM Money is the single standard motivator and driver in this economy. December 2009 (1). November 2009 (2). June 2009 (1). May 2009 (2). April 2009 (1). March 2009 (8).

DC 40

The Power of the Platform

Idea Architects

It has been only two weeks, but already 17 items have been purchased totaling $400 in revenue after Amazon's approximately 30% commission on each sale. Amazon provided the platform and tools that turned me into an active and satisfied reseller, generating revenue for itself and allowing me to turn content gathering dust on my shelves into a value/revenue stream for myself.

Two Web Strategy Screencasts

High Context

Revenue Examples. I created two screencasts (video of a browser session with voice over) showing websites that demonstrate several of the web strategies that I cover in my book, Online and On Mission: Practical Web Strategy for Breakthrough Results. The videos accompany an article I wrote for the December issue of Associations Now , What Drives Your Web Strategy? You can view the videos below or go to read the article and see them there as well. Market Needs and Marketing Examples.

CMI's Association Management Blog: Creativity in Volunteers and Staff

Observations on Association Management

Friday, August 28, 2009. They worked "deals" with other organizations to get products to sell to supplement event revenue. 1 comment: Brian Reuwee September 23, 2009 9:40 AM Great post. skip to main | skip to sidebar. Creativity in Volunteers and Staff. From time to time I encounter volunteers who really give association management professionals a run for their money, in terms of creativity and what they can get done with limited resources.

Expand Engagement Before and After Membership

High Context

Organizations with an efficient flow from low to high value engagement will tend to be healthier from both revenue and mission fulfillment perspectives. As a follow-up to my definition of member engagement for associations , I’d like to discuss the idea of broadening your engagement strategy beyond membership.

The Growth Trap

High Context

As membership increases or non-dues revenue goes up, they now have more resources with which to start new initiatives. Don’t forget this precious skill once your revenues are back on the upswing. I’ve written and spoken much about how associations and non-profits in general tend to have a hard time ending programs and services. You can read more about this here: Slaying Sacred Zombie Cows. I’m going to take this same idea in a bit of a different direction today.

Leadership ? Continued Discussion 8/17/09 ? on Leadership ? by.

on Leadership

Today’s economy is a fine example … how leaders respond to declining revenues, a declining customer or membership base, and the need to economize uncomfortably will separate true leaders from those who are would-be or pseudo leaders. This entry was posted on August 17, 2009 at 8:17 pm and is filed under Leadership. on Leadership … by Steven Davis, CAE. Leadership … an Ongoing Discussion. « Leadership … Continued Discussion 8/3/09.

Association Starbucks

Idea Architects

Faced with declining revenues, a tough economy, and pricing challenges from high-end coffee-come-lately challengers like McDonalds and Dunkin' Donuts, Starbucks is fighting back with revamped product pricing and offerings. Starbucks has long touted that it is as much about community as it is about coffee. But its rapid expansion cannibalized its essential essence and commoditized its brand value and its offerings.

Price 60

Webinar: Easy Web Site Updates — Small Changes That Provide Big Results

High Context

5 ways to create new revenue online. I’m presenting a webinar for the Avectra Academy next Monday titled Easy Web Site Updates: Small Changes That Provide Big Results. Tremendous registration for this one, don’t miss it! These webinars are free to attend although you do need to register in advance. There will be a lot of good stuff in this session, helping you to make a big impact online with relatively small changes to your site.

Executive Connections: Train, Learn, Survive.

Executive Connections

» 04 February 2009. Their site, supported by advertising revenue, offers videos and related articles that provide advice, information and solutions to growing small businesses. Posted by: Watch Free Movies | 06 May 2009 at 04:50 PM. December 2009. November 2009. Executive Connections. « Launching a Special Year With a Great Summit | Main. Whats in a name? Train, Learn, Survive.

How to Destroy Members’ Trust in One Easy Step

Guilt by Association

Establishing this as an opt-out decision treats them simply as a limitless revenue stream. I’ve run into two instances recently where vendors or association managers demonstrated a tin ear to the fragile nature of trust. First, my example. We were trying to start an experiment with a small social media vendor. Along came the proposed contract.

Jared Spool and The $300 Million Button

High Context

I personally worked with an association where we made a similar change to an e-commerce process that resulted in a six figure improvement in revenue. Great story from Jared Spool this week: The $300 Million Button. It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year.

David Gammel's Web Strategy Report, Volume 2 Issue 2

High Context

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. If you look at the chart he links to in the column, you’ll see relatively flat revenue. Same chart with huge growth in revenue for subscriptions compared to the pay as you go method.

David Gammel's Web Strategy Report, Volume 2, Issue 1

High Context

Everyone is focused on revenue these days. Your online revenue flows offer many opportunities to address these highly relevant questions. If online revenue is a key focus of your site, here are three things to consider: Make it insanely easy to give you money. I know of one association that had a six-figure improvement in revenue from removing one step in an e-commerce process. Subscribe to Receive via E-mail. Thoughts On Strategy: E-commerce Performance.

Membership Marketing Blog: Is a Freemium Membership in Your.

Membership Marketing

Wednesday, December 23, 2009. at Wednesday, December 23, 2009. December 28, 2009 9:02 AM. December 28, 2009 9:34 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Price 43

Membership Marketing Blog: Your Feedback Requested

Membership Marketing

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog.

Price 40

Membership Marketing Blog: Belonging: The Power of Membership.

Membership Marketing

Monday, December 21, 2009. Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action , Penguin Group, 2009, page 53. at Monday, December 21, 2009. December 21, 2009 9:20 PM. December 23, 2009 9:39 AM. December 23, 2009 11:02 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog.

Price 40

Membership Marketing Blog: Happy New Year!

Membership Marketing

Thursday, December 31, 2009. at Thursday, December 31, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Price 40

Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Thursday, December 10, 2009. Darryl Walter, Tips for Promoting your Annual Conference, DMAW Marketing Advents, December, 2009, page 7. at Thursday, December 10, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

Tuesday, December 8, 2009. 5 2009 • Entry deadline fast approaching • New White Paper: Best Practices for [Insert problem and solution here] • Success Tip #1: [Insert Tip Headline Here] • Extended for a Day: Get Free Shipping Through Friday • Your Weekly Alert: [insert topic here] • Hear Exclusive Research Presented on [insert what your event is about] - Register Now! at Tuesday, December 08, 2009. ▼ 2009. (69).

Price 40

MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Friday, December 4, 2009. at Friday, December 04, 2009. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Social Media Programs and the Bottom Line

Association Unbound

What I didn't find, however, were metrics that identified specific membership or non-dues revenue gains that could be demonstrated through their use of these SocMed tools. I saw some terrific social media presentations at the ASAE Marketing & Membership Conference last week. How-to Random thoughts and rants ASAE Association Management Eric Casey Marketing Social Media

Experts in Membership Marketing - Untitled Article

Experts in Membership Marketing

Dues + Non-Dues Revenue) x MT Maximum Acquisition Cost (MAC): An estimate of the maximum investment that can be made to acquire a member or customer at a profit. Dues + Non-Dues Revenue) - (Total Servicing Costs)) x MT Present these to your CFO to find out if they represent the metrics he/she is interested in. In follow up to yesterday's post, as a membership geek, I'd like to share the formulas which provide a numeric way to help us track the effects of our membership marketing.

Be Prepared: Your Domain Names May Increase Next Year!

Experts in Membership Marketing

The saving grace here is that more addresses may also equate to greater revenue opportunities. September, 1969, (40 years ago), a group of American teachers sent the first message over the ARPANET, the precursor of today's Internet. Since then America has exercised control over the Internet - primarily in the area of addresses. But this is about to change.

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Membership Marketing Blog.

Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

DC 125

The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds. So don''t rule out interest income as a revenue source.

Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Are you creating content you don’t actually need?

Association Success

By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. . Invigorate RevenueWhen Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Why? . They were sending too many. .

CMI's Association Management Blog: Connections

Observations on Association Management

Thursday, April 9, 2009. As you go about your business of planning events, formulating policies, beating revenue goals, and building websites, remember that they should all be powered with the fuel of connections. skip to main | skip to sidebar. Connections. I had lunch with a colleague recently, a woman who Ive known for several years. She has been active with one of our client associations and was president of that association a few years back.

When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. We have had associations suggest that they stop publishing for a period of time because they don’t want to ask their supplier members for advertising revenue. Tara Ericson, Naylor Association Solutions.