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Of Crowdsourcing and Cassandras

Spark Consulting

Reupping this post I wrote back in 2009 about crowdsourcing, because my larger point is, I think, even more relevant in 2024. Which revenue, may I remind you, is NOT necessarily going to the workers.

Analysis 221
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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Ouch, I know.

Revenue 221
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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

Online communities, in the form of discussion boards or online networking sites, have been around for a 15+ years (remember when communities looked like this 2009 video from Microsoft ?), Benefits from the community trickle down to increase satisfaction, revenue, and help grow entire businesses. Increase customer retention and revenue.

eBook 218
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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

MTI adopted an online community in 2009. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. We’ll let MTI tell you.

Revenue 207
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession.

Survey 158
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Higher Logic Acquires Vanilla

AssociationChat

Vanilla was founded in 2009 and has helped top brands better engage customers, drive loyalty, empower advocates and reduce support costs. Founded in 2009, Vanilla started as an open source project. It has since expanded to also serve the corporate B2B market.

Arlington 105
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Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional .

eBook 100