Membership Marketing

JUNE 1, 2010

Tuesday, June 1, 2010. ASAE 2010 Marketing & Membership Conference. At the reception, we will also be distributing the executive summary of the 2010 Membership Marketing Benchmarking Report. at Tuesday, June 01, 2010. Labels: 2010 Benchmarking Survey , ASAE. How to Calculate Where your Membership is Headed.

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Reid All About it

FEBRUARY 3, 2011

Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Hue also believes it will be the key to recruiting and retaining Millennials.

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AMR Management Services

JUNE 4, 2012

How to Start an Association. Launched in 2010, U.S. Focus efforts on both member recruitment and retention. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. How to create a memorable recognition and awards p. How to Start an Association.

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Association Adviser

JULY 5, 2017

Particularly with younger workers, it is important to note many of them entered the workforce during the economic recession between 2008 and 2010. These are employees know how to be highly impactful in a short period of time. author image=”[link] Liz Ruble is a recruiter for Naylor Association Solutions.

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Membership Marketing

DECEMBER 29, 2010

Wednesday, December 29, 2010. 3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. at Wednesday, December 29, 2010.

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. How to make sure the Price is Right! at Monday, October 04, 2010. October 12, 2010 11:23 PM. October 12, 2010 11:25 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46).

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4).

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Membership Marketing

MAY 17, 2010

Monday, May 17, 2010. Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. May, 2010. at Monday, May 17, 2010. May 17, 2010 11:51 PM.

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Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. How to Calculate Where your Membership is Headed.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization?

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46).

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Thanks For Playing

JANUARY 5, 2012

Im re-tagging Acronym/Joe Rominiecki and encouraging them to recruit guest bloggers who maybe dont have their own blogs to weigh in. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. Check out these apps and sites for some ideas. On to the tagging: KiKi LItalien. Maggie McGary. Eric Lanke.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46).

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment.

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Membership Marketing

MARCH 31, 2010

Wednesday, March 31, 2010. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. at Wednesday, March 31, 2010. March 31, 2010 3:30 PM. April 9, 2010 10:24 AM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

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Membership Marketing

APRIL 9, 2010

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Is it time to put a little PULL into your membership recruitment efforts? at Friday, April 09, 2010. ▼ 2010. (46).

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Five Steps to Building a Membership Recruitment St. ► 2010. (46). 2010 Benchmarking Survey. (14). “ Tip No.

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Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010.  ASAE Membership -- Recruitment and Retention. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. November 9, 2010 4:35 PM. Speaking Engagements.

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Approximately two-thirds of respondents report using mailed welcome kits, a decrease from the 2009 study of 15 percentage points (68% in 2010 vs. 83% in 2009). June 19, 2010 4:27 PM.

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AMR Management Services

JULY 3, 2012

However, some voices within the sector are starting to advocate for a change in thinking, suggesting boards should recruit members based on needs and competencies. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2010. (42). ▼ 2012. (30).

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Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. These results are significantly better compared to both 2010 and 2009. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46). Membership Recruitment.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46). 3 Tips on How to Improve the Presentation of Your. Speaking Engagements.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). • Monthly and annual subsequent year renewal of members.

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Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2010. (46). Using Social Media to Recruit Staff.

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AMR Management Services

JANUARY 20, 2012

This means personal giving AND recruitment of other donors. Association leaders should worry less about the whether the next call for support is printed in Garamond or Helvetica Narrow and more about how youre going to fund the additional programs and activities youve just asked your staff or association management company to accomplish.

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. How to Calculate Where your Membership is Headed.

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Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. How Long does the Average Member Stay with an Association? There is actually a formula to calculate how long members on average continue their membership. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey. (14). Membership Recruitment. (4). What Membership Means Around the World. ► September. (3).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2010. (46).

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