3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success
Higher Logic
MARCH 28, 2019
Emily Weiss, Glossier founder and CEO, managed to transform what started in 2010 as her beauty blog Into the Gloss. They told me what products were in style and how to use them. This feedback shapes everything from its advertising strategies to the products it develops, and, now, what kinds of new brands it spins out.”.
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