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Content Marketing: A Practical Approach for your Association

AMR Management Services

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

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Stronger by Association: Cause Marketing Tips - Target Prospects

AMR Management Services

Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. Cause Marketing Tips - Target Prospects. ► 2010. (42). Association for Rural and Small Libraries. ▼ May. (3).

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Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. ► 2010. (42).

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Stronger by Association: Creating Content that Works for Your.

AMR Management Services

Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. ► 2010. (42). Association for Rural and Small Libraries. Chief Officers of State Library Agencies. ► November. (1). ► August. (1). ► July.

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Executive Connections: Are You Mission Critical?

Executive Connections

Your library or information center must be viewed as mission critical. I reminded our members that libraries and information centers must demonstrate their contributions to their organization’s bottom line if they expect continued funding. Share your experience with library closings by commenting here. September 2010.

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Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy. on Thursday.