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New Report Reveals a Rebound in Membership Numbers

Associations Now

We also saw the negative impact of the Great Recession in our 2010 report,” he said. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

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Report: Many Associations Saw Membership Jump in 2013

Associations Now

After a drop in 2010, 52 percent of associations saw an increase in membership in 2013. That’s the same amount that saw an increase in 2012 and up from 49 percent in 2011 and 36 percent in 2010, according to Marketing General, Inc., There’s got to be a strategy around [engagement] with measurable outcomes.”.

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