Associations Now

MAY 21, 2016

But Younger says there’s a potential missed opportunity for association to begin considering what strategies might or might not work in the next few years. Five years ago, according to the study, the bulk of associations’ organizational priorities were on member acquisition and retention.

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Associations Now

JUNE 11, 2013

After a drop in 2010, 52 percent of associations saw an increase in membership in 2013. That’s the same amount that saw an increase in 2012 and up from 49 percent in 2011 and 36 percent in 2010, according to Marketing General, Inc., There’s got to be a strategy around [engagement] with measurable outcomes.”.

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AssociCom

JULY 8, 2011

Social networking communities are proven, valuable tools for connecting their members around areas of common interest. The most noteworthy example, Facebook, has a membership base of 500 million members engaging in social activities. Another example is LinkedIn, a professional networking site with 70 million members.

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Thursday, July 22, 2010. When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM. July 23, 2010 4:37 PM.

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Breezio

JANUARY 10, 2017

There is no better time than now to revisit your online community strategy. If you’re ready to revamp your community with optimal engagement and value in mind, the first two questions to consider are, Do you have a (good) Community Manager? This is a recipe for failure in terms of engagement.

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Membership Marketing

SEPTEMBER 21, 2010

Speaking Engagements. Speaking Engagements. Tuesday, September 21, 2010. Engaging New Members to Improve Renewals. Most membership organizations will find that the most likely members not to renew are first year members. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM.

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Tom Morrison

JULY 19, 2010

Monday, July 19, 2010. Crowdsourcing.the KEY to Online Engagement. The hardest issue right now for associations is trying to understand, "What are the practical, engaging applications of Social Media for our association?" . ▼ 2010. (6). Crowdsourcing.the KEY to Online Engagement. Its not theory.

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Jacksonville Social Media Committee Member Engagement 40

Membership Marketing

MAY 17, 2010

Speaking Engagements. Speaking Engagements. Monday, May 17, 2010. Here’s How to Engage Your Members. Much effort in membership engagement and retention is focused on informing members of all the great things an association does. Engagement comes by impacting a member’s behavior.

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Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

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Membership Marketing

NOVEMBER 8, 2010

Speaking Engagements. Speaking Engagements. Monday, November 8, 2010. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2010. (46). Awareness.

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MemberClicks

NOVEMBER 16, 2021

Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. Write a brief profile, including how long they’ve been a member and detail their accomplishment. Promote any fundraising opportunities.

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MemberClicks

NOVEMBER 16, 2021

Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. Write a brief profile, including how long they’ve been a member and detail their accomplishment. Promote any fundraising opportunities.

Newsletter 52

Newsletter Tips eBook Content 52

The Hourglass Blog

SEPTEMBER 3, 2010

Friday, September 3, 2010. Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board member engagement? ▼ 2010. (62). skip to main | skip to sidebar. ► September. (4).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2010. (46). 2010 Benchmarking Survey. (14).

Marketing 40

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Tom Morrison

JUNE 25, 2012

► 2010. (6). Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. How to Be a Real Change Agent in Your Association.

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Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

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Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4).

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Products Survey Social Media Price 40

Tom Morrison

AUGUST 17, 2011

► 2010. (6). Crowdsourcing.the KEY to Online Engagement. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing Strategies, Your Key to Member Engag. Crowdsourcing: Your Key to Member Engagement Pt 1. How to Be a Real Change Agent in Your Association.

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