Trade Association CEO Blog

FEBRUARY 12, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Contact Me.

Newsletter 28

Newsletter Michigan Communications Education 28

AE on the Verge

AUGUST 14, 2010

Saturday, August 14, 2010. 3 Reasons to use only text in your e-newsletter. Im sometimes asked why our association e-newsletter isnt loaded with a template, graphics, colors, and pictures. Check out what a heavily formatted and imaged newsletter looks like on a very small screen. August 16, 2010 9:43 PM.

Newsletter 28

Newsletter Social Media Tips Association Management 28

Association Adviser

AUGUST 24, 2016

print, directories, newsletters) that will continue to be part of the association communication mix? AA: The first time we talked was at the ASAE annual meeting in Los Angeles in 2010. The trick is to make it easy for them to peruse your menu, but don’t penalize them if they only order the entrée or only order the appetizer.

Los Angeles 60

Los Angeles millennials Class Video 60

Mizz Information

DECEMBER 14, 2011

Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? No newsletter. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Revenue Discount Newsletter 40

Association Adviser

MARCH 19, 2013

Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010. But, the world of NDR is continually changing with the advent of social media, mobile connectivity and many other factors that bring people together without the association’s help. Newsletter advertising.

Revenue 60

Revenue Newsletter America Cost 60

Membership Marketing

JANUARY 19, 2010

Tuesday, January 19, 2010. Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. at Tuesday, January 19, 2010. ▼ 2010. (46).

Marketing 40

Marketing Social Media Price Survey 40

AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. ► 2010. (42).

Newsletter 64

Newsletter Library Kentucky Analysis 64

AMR Management Services

MARCH 29, 2011

Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? A website or social media? The Digital Media Guru: Navigating the New Faceboo. ► 2010. (42). A webinar or a face-to-face meeting?

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate?

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM.

Price 40

Price Survey Recruiting Recruitment 40

Off Stage

JULY 12, 2011

Social media works because visitors become followers. ” Of course, now the job is to measure the effectiveness of your social media strategies. How does one measure the effectiveness of what we term ‘Content Marketing’ and ‘Social Media Channels? 12, 2011 - Measuring Website Success.

Social Media 40

Social Media Content Tools Course 40

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. Next, when we started employing enterprise-level email marketing and newsletters systems, and we had to have similar conversations. Yes, YOUR ability. It was a victory for silo busting, but the war continued.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. at Monday, November 01, 2010. November 23, 2010 9:40 AM.

Tools 40

Tools Marketing Recruiting Recruitment 40

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

JUNE 18, 2013

Keeping up with compliance has been a big issue, especially as banking regulations have toughened since the financial crisis and passage of the 2010 Dodd-Frank Reform Act. AA: How about social media’s role in your outreach efforts to younger community bankers? They’re not as deeply engrossed in social media yet.

Texas 60

Texas Austin Social Media Recruiting 60

Association Subculture

SEPTEMBER 8, 2011

What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? social media. (3). ► 2010. (24). What would change in our narrative about conference if we shifted from Continental Breakfast "and then" Breakouts "and then" Lunch "and then" Breakouts.to

Association Management 100

Association Management United States Innovation Conference 100

BlogClump

JUNE 8, 2010

Tuesday, June 8, 2010. If you have been reading anything regarding the social media space over the last few years, you have probably heard of the 90/9/1 rule. Then provide 9% depth by giving folks the 2 minute video interview with your speaker post-presentation or a longer magazine/newsletter article. ▼ 2010. (36).

Content 28

Content Baltimore Social Media Review 28

Association Subculture

APRIL 9, 2012

Here is a link to our BCSI ScoopIt e-newsletter. social media. (3). ► 2010. (24). Here is a link to our Facebook Page , our Twitter account, our LinkedIn Group and our Google+ Page. Please like, follow, join and circle :D. generations. (2). governance. (6). human resources. (1). information. (1). innovation. (6).

United States 100

United States California Leadership Education 100

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. November 9, 2010 4:35 PM. November 9, 2010 4:38 PM. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Off Stage

MAY 17, 2010

17, 2010 - I'm returning your call, Patsy. The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. 18, 2010 - RE: Im returning your call, Patsy. 19, 2010 - RE: Im returning your call, Patsy. Social Media. When can I call?” Posted by Cub Berrian.

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40

Association Subculture

SEPTEMBER 7, 2011

Notice I didnt say "cram every link you can think of in your e-newsletter." social media. (3). ► 2010. (24). Raise your voice to overcome the cultural noise we are surrounded by. Note, I didnt say increase the frequency of your communications. I said amplify. Use language. Use graphics. Use unique delivery systems.

Association Management 100

Association Management Innovation United States Leadership 100

Membership Marketing

MARCH 5, 2010

Friday, March 5, 2010. In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. ASAE Membership Developments, March 5, 2010, [link].

Price 40

Price Marketing Cost Survey 40

AE on the Verge

MAY 23, 2009

E-newsletter (email) 2. The other detail is some of the communications options overlap - because they can with social media. Labels: social media. social media. (77). ► 2010. (35). Association management, meetings and mania. Saturday, May 23, 2009. Post on association web site 3.

Social Media 28

Social Media Newsletter Communications Tips 28

AE on the Verge

AUGUST 14, 2011

8 Technology/Social Media Tips: 1. 64% of e-mails are opened on a smart phone so we must design e-marketing for them. ( @marianazario ) [Design e-newsletters anticipating smart phones too] 6. social media. (77). ► 2010. (35). People will accept bad video but not bad audio. ( @prbrian ) 7. Categories.

Tips 28

Tips Social Media Newsletter Conference 28

AMR Management Services

MAY 17, 2011

Social Media Examiner recently did an excellent post detailing Zipcast, a new meeting service from SlideShare. Reply Delete Rick Dungey May 17, 2011 11:18 AM this is good info for a lot of the newsletter too Reply Delete Add comment Load more. ► 2010. (42). Newer Post. Older Post. Subscribe to: Post Comments (Atom).

Tools 64

Tools Library Kentucky Sample 64

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Labels: Marketing Media , Marketing Planning , Trade Show. January 5, 2010 6:37 AM. ► 2010. (46). 2010 Benchmarking Survey. (14). Social Media. (5). Social Networking. (6).

Content 40

Content Marketing Price Survey 40

Off Stage

JANUARY 16, 2009

The quote: “The number of Realtors in America is almost certain to drop by 20 percent or more by 2010, a poll of Inman News readers suggest, with part-time agents among the most threatened by the market shakeout.” Social Media. million within two years. For most associations, this is huge. Quit feeding the kids?

Project 40

Project Leadership Survey Proposal 40

The Hourglass Blog

OCTOBER 24, 2011

We had a board meeting to prepare for, a conference to plan, a newsletter to get out, a website to redesign, staffing issues to deal with. Social Media. ► 2010. (62). Then, a month went by. And nothing even remotely related to the commitment I had made happened. Innovation. Leadership. Leadership Potential of GenX.

Innovation 40

Innovation millennials Project Conference 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? . ► 2010. (46). 2010 Benchmarking Survey. (14). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. ► 2010. (46). 2010 Benchmarking Survey. (14). Social Media. (5). Social Networking. (6). But in addition, you also want to gain what I call share of database.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Law

MARCH 14, 2011

” The inurement prohibition does not completely preclude members of a 501(c)(6) organization from receiving benefits such as newsletters and informative materials, and of course there is no rule against an association member being more successful as a result of being a member of an organization. ► 2010. (9). social media.

CA 40

CA United States Iowa Sacramento 40

AE on the Verge

DECEMBER 5, 2011

I personally like writing the association newsletter so I do it. social media. (77). Does your Association logo work with social media? ► 2010. (35). Whatever that is, dont delegate it to someone else - even if the perception is that its below your position title. View my complete profile. Categories.

Association Management 28

Association Management Tips Social Media Project 28

Thanks For Playing

JULY 20, 2012

Reading pile is not for single sheets of paper - its for things like magazines and newsletters. A Recipe for Social Media ROI. ► 2010. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Have an inbox.

Social Media 150

Social Media Directory United States Review 150

Off Stage

MAY 6, 2010

6, 2010 - My New Best Friend: Dialogue with an IT Guy. facilitate internal communications - intranet, internal newsletters, instant messaging, help desk tracking, call tracking, and/or create statistical market analysis for internal, member, and external uses. Social Media. RSS Blog Feed. Categories. Technology.

Cost 40

Cost Resources Industry Survey 40

Association Adviser

MARCH 17, 2014

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. A snapshot of how times have changed since 2010: 2010. They don’t even need a computer. Best Picture*.

Texas 60

Texas Video millennials Revenue 60

SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Like advertising in the mass media, the traditional member marketing worked well before 2010. You bought direct mail lists and blasted people to buy or join.

Recruiting 40

Recruiting Recruitment Newsletter Content 40