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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Saturday, May 14, 2011. Newsletter Distribution. Contact Me.

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Saturday, February 12, 2011. The Newsletter. Need C6 Support?

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

The results were predictable but also surprising: Based on live events holding the No. Annual, semi-annual or regular events throughout the year are not only a solid way for associations to keep in touch with members but to earn money for further programming through event fees.

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