You’ve Got to Read This: February 3, 2011

Reid All About it

Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Hue also believes it will be the key to recruiting and retaining Millennials.

Social CRM Use Case 5: Recruitment


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. Only half of the original list is connected to a current member.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Wednesday, December 28, 2011. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. ” Rumelt gives three steps that are important to developing a real strategy that can make a difference. ▼ 2011. (29).

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. at Tuesday, September 13, 2011. ▼ 2011. (29).

Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey. at Wednesday, February 16, 2011.

Six Components to Building Your Membership Model

Membership Marketing

Thursday, August 4, 2011. Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. and also your knowledge and ability to deliver what is needed.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

A little rap on the knuckles…


Don’t tell me you don’t have the time to spend 2 minutes (in fact, maybe 10 seconds) on each of the three polls in the three use case posts linked below: Use Case 1: Using LinkedIn for Member Recruitment. We’ve got five more to come, and some of them are harder.

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

Beyond Testimonials: How to Unearth Great Member Stories

Associations Now

Last spring, a Tumblr dedicated to corporate brands’ lazy social media efforts showed us the potential pitfalls of a seemingly innocuous request: “Tell us your story.” So it stands to reason that stories from members must be of some use to associations, right?

Associations Report Jump in New Members, Renewals, and Total

Membership Marketing

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. ▼ 2011. (29).

It’s a Personnel Issue! – NLRB and Social Media


While attending a meeting of association finance and administration professionals (not ASAE) last month, I eavesdropped on a discussion about using social media for employee recruitment (I was there to talk about insurance). The key is how you respond to this new information.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? You bought direct mail lists and blasted people to buy or join.

Association 141+: Volunteers at the Center

Association 141+

Monday, September 26, 2011. Associations rely heavily on the work of volunteers to successful achieve their goals year after year. Instead, in the application and on-boarding process there was a large question that we forgot to ask to each member. Subscribe To.

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

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From Relevance to REVOLUTION. It's NOW or NEVER: Keeping it.

Tom Morrison

From Relevance to REVOLUTION. Today, its not good enough to be relevant. People want to join a revolution. its reality with the metrics to prove it. Tuesday, August 30, 2011. 4) Are there measurable results from any association to back up their theories and ideas?

Behind China's Great Firewall ? A Social Media Platform Primer.


global association strategy, regional planning and local infrastructure to grow your business. Most of these tools are not permitted into China due to the Chinese government’s “Great Firewall.” Especially China is an interesting market to explore. Return to top.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

Thursday, September 29, 2011. In her book, The End of Membership as We Know It , Sarah Sladek, makes important points – based on best practices in membership marketing -- that membership professionals should take to heart in order to grow a successful program.

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

Friday, October 21, 2011. One of the membership organizations that I like to follow is Costco. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0

Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

Friday, April 22, 2011. It’s clear that communication is shifting not only to other platforms, but to other devices. (If If you plan to email your kids and you want a response, be sure to send them a text.)” Feel free to share. ▼ 2011. (29).

A Little Book of Big Ideas - Membership Marketing Blog

Membership Marketing

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. at Tuesday, January 04, 2011. ▼ 2011. (29).

What Level of Engagement Do Members Really have with their

Membership Marketing

Thursday, April 7, 2011. Everyone would agree that a critical opportunity for associations is to engage members as customers of the products and services made available by an association. at Thursday, April 07, 2011. Share to Twitter Share to Facebook.

Membership Marketing Blog: ASAE's Associations Now Interactive.

Membership Marketing

Friday, October 7, 2011. Retaining Members, From Year One to Retirement. Recruitment, Retention, and Engagement Trends. Here is the link if you would like to take a look at it. at Friday, October 07, 2011. Share to Twitter Share to Facebook.

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Monday, March 14, 2011. to $2,395. So how does one go about building a pricing strategy? Here are five basic approaches to pricing. Cost-Plus Pricing : A price established to cover costs plus a margin added for profit. How does your organization set prices?

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Learning Curve

The Membership Blog

I guess it’s hard to think of attorneys sitting around talking about some of the basics of membership recruitment and retention, but that’s pretty much what we did. I was expecting a lot of the Chapter leaders to say that membership is really the job of their Chapter administrator, or that the ACC Headquarters was responsible for membership recruitment and retention (since ACC membership includes both Chapter and National groups). Learning Curve.

Membership Marketing Blog: Using Market Segmentation in.

Membership Marketing

Wednesday, July 20, 2011. You use market segmentation to help accomplish an objective like improving response rates by targeting messages or providing differentiated value to a certain group of members to enhance retention. Feel free to share them here.

Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

Monday, October 10, 2011. One of the sections that I find most interesting in our benchmarking research is the responses to our open ended question about lessons learned. This year, we had over three hundred and eighty participants take the time to share their thoughts on lessons learned. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Associations must work to break through their members "clutter.".

Membership Marketing Blog: Building Your Membership on Solid.

Membership Marketing

Saturday, June 18, 2011. How can you build a sustainable membership? Its strategy is to package technology for use by businesses. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry ‘platforms shirts’ occur.”

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom). ► 2011. (29).

Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Friday, April 1, 2011. What are the Biggest Impediments to Membership Growth? So this year we asked association executives in our Membership Marketing Benchmarking research to tell us. What might be your theories to explain these outcomes? at Friday, April 01, 2011.

Membership Marketing Blog: Why Hire a Marketing Agency?

Membership Marketing

Thursday, January 27, 2011. To outsource or not to outsource is often a hot topic within many associations and membership organizations. To Provide a Proven Methodology – Does it really make sense to reinvent the marketing wheel? at Thursday, January 27, 2011.

Membership Marketing Blog: Current Practices in Increasing.

Membership Marketing

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. ” Here is how participations responded.

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Communicating is Easy; Connecting, Not so Much

The Membership Blog

One of the questions that arose was, “Is there one basic principal that summarizes how to best communicate that membership value proposition to prospective members?”. Every product, every provider, every service, every person (well, it seems that way) is trying to “communicate” with the same people to whom we’re trying to communicate. When in doubt about what things means, I go back to the old-fashioned way of finding out.

Membership Marketing Blog: Must-Have Membership Marketing Tools

Membership Marketing

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. • Membership “ Steady State ” Calculation to determine where your membership is headed. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. at Friday, December 30, 2011. Share to Twitter Share to Facebook. Tony, And a very happy new year to you as well.

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Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

Thursday, October 20, 2011. At least up to a point. The bottom line -- based on the the aggregate data -- it appears if an organization can keep a dues increase to under 20% there will not be a drop in overall renewal rates. at Thursday, October 20, 2011. Share to Twitter Share to Facebook. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Subscribe to: Post Comments (Atom). ▼ 2011. (29).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

Membership Marketing Blog: Solutions to a Declining Membership

Membership Marketing

Friday, July 22, 2011. Solutions to a Declining Membership. Back in April, I wrote a post titled, “ What are the Biggest Impediments to Membership Growth ?” ” However, I did not talk through potential solutions to these impediments. So here we go with some thoughts on what to do about a declining membership. During this time, I have noticed that organizations tend to react to membership declines with two types of responses.