Storytelling Tip ? Capturing the Difference
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FEBRUARY 23, 2012
Remember Indiana Jones’ fear of snakes? ©1998–2011, YourMembership.com Inc. Having a predictable story arc (introducing an obstacle, mediocre climax, and a foregone conclusion) can bring about these expectations but so can flat characters. The characters we tend to remember are those that are deliciously unexpected. Associations.
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