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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Member Engagement + Retention.

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.

Revenue 150
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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. But, as stated above, those efforts are often being ignored.

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Stop Selling Sponsorships Like Advertising

GrowthZone

When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Since 2011, Growthzone has partnered with Kyle to help Chambers and Associations grow.

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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. But, as stated above, those efforts are often being ignored.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Speaking Engagements. Speaking Engagements. Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. at Tuesday, September 13, 2011. ▼ 2011. (29).

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Membership Must Have Its Privileges

YourMembership

Ideas to help you engage, empower and retain members. May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. ©1998–2011, YourMembership.com Inc. YourMembership.com Blog. Membership Must Have Its Privileges. Leave a Reply. Advantages.