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Personalize the Member Experience, Increase Retention

YourMembership

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. ©1998–2011, YourMembership.com Inc.

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The more you know: Salesforce Person Accounts for associations

Nimble AMS

Person Accounts are also designed to work for associations , support a complex membership structure , and promote a connected member experience. In 2011 we started using Person Accounts and we have just loved it ever since.”

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Mastering Leadership Communication to Connect with Members

ISAE

With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside. Plus, acknowledging and responding to their feedback can improve the overall member experience. Organizations like yours rely on your members for financial support and social capital.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.” (Fun

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Member Organizations: Listening Plus Action for Best Results

YourMembership

One Comment to “Who Cares If You’re Listening… ” Personalize the Member Experience, Increase Retention says: June 12, 2012 at 8:44 am. [.] I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can [.].

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CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide.

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Become a Member (Again) - Friday Fix

YourMembership

The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new member experience. ©1998–2011, YourMembership.com Inc. Associations. Nonprofits + Foundations. Chambers + EDCs.