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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

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Personalize the Member Experience, Increase Retention

YourMembership

Technology. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Chambers + EDCs.

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Contact Me.

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Playing to Your Strengths: Friday Fix

YourMembership

Technology. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Never assume that just because it was in your most recent newsletter that everyone knows about it. Nonprofits + Foundations.

Software 150
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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

Reflecting this, the level of social media communications declined year over year for the first time since the survey began in 2011.). However, despite talking to members more, associations are actually communicating with smaller staffs and budgets, meaning that improvements to the process can be difficult to attain.

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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.