Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

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Idea Architects

NOVEMBER 24, 2010

It's time to get resolute and do the following: Develop a comprehensive strategic plan for the recruitment, development, and recognition of volunteers throughout the organization. So getting better at volunteer management might just mean getting better results at membership recruitment and retention.

Recruiting 60

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Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. John founded Snowball in 2011. The Snowball effect is real!

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Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

Survey 40

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ISAE

OCTOBER 31, 2023

Ultimately, all of these benefits contribute to member retention and recruitment. in Communications and received her Accreditation in Public Relations (APR) by the Universal Accreditation Board in 2011. However, establishing effective communication cadences is sometimes easier said than done.

Communications 52

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Wild Apricot

FEBRUARY 16, 2011

In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. read more ).

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2011. (29). Speaking Engagements.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). Using Social Media to Recruit Staff. Publications.

Social Media 40

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Ungrated

MAY 20, 2022

Tonya Gale, CMCA, AMS, PCAM , was recognized for the second year in a row as Recruiter of the Year. Gale, owner of Epic Association Management in Las Vegas, has been a dedicated CAI advocate since 2011, serving as the CAI Nevada Chapter ‘s membership committee chair, on its board of directors, and as its 2020 president.

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YourMembership

DECEMBER 21, 2011

December 21st, 2011 | Posted in Membership Management , Social Media and Business Trends. 2 Comments to “The Future of Associations” Jeffrey Cufaude says: December 28, 2011 at 5:11 am. ©1998–2011, YourMembership.com Inc. Corporate Responsibility. YourMembership.com Blog. The Future of Associations. Associations.

Social Media 150

Social Media Software Membership Management Recruiting 150

Association Leaders

NOVEMBER 21, 2011

What greater example is there of this concept than the 2011 Indianapolis Colts. The leadership of the organization has to make one of their top priorities recruitment and retention of key performers. I recently read a Harvard Business Review blog posting that reminded me of this concept. Click here to read the posting.

Team 150

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Optimist Consulting

MARCH 26, 2014

In November 2011 Waitrose, the middle class UK supermarket, launched its first customer loyalty scheme – myWaitrose. Marketing Membership Benefits Membership Recruitment' This was 16 years after Tesco launched theirs. Do you think they have done a good job with their scheme? What else can the membership sector learn from them?

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Eric Lanke

APRIL 9, 2012

Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. Everyone Is Responsible for Member Recruitment. ► 2011. (25). And heres what jumped out at me. ▼ April. (7). Who Revolves Around Who?

Recruiting 100

Recruiting Recruitment Member Engagement Innovation 100

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

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Associations Now

AUGUST 30, 2017

Just 7 percent of respondents planned to decrease staff in 2017, the lowest level reported since at least 2011. “The time for organizations to get serious about recruitment, retention, culture, and human capital is now.” Notably, layoffs do not appear to be on the agenda for many organizations.

Survey 91

Survey Recruiting Recruitment Report 91

Idea Architects

APRIL 11, 2012

While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers. If you have recruited for talent and provided an appropriate overview and training, your volunteers now need coaching.

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Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? in 2011 according to a 2018 survey by McKinsey & Company. How auto-renewal of individual and company memberships can increase loyalty and retention. Member loyalty. It’s always on the minds of associations. Here’s one way.

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YourMembership

JULY 24, 2012

Member recruitment. ©1998–2011, YourMembership.com Inc. ” exposes the concern. “What are you most afraid of someone finding out about your organization?” ” addresses the nightmare. . For example: What keeps me up at night? I want more members. Associations. Nonprofits + Foundations. Chambers + EDCs. Advantages.

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YourMembership

JUNE 22, 2012

©1998–2011, YourMembership.com Inc. Tags: engaging members , experts , Friday Fix , member retention , recruiting members , twitter. She believes in a creative approach to problem solving and hates the words "weve always done it this way" used in that order. Leave a Reply. Click here to cancel reply. Name (required). Associations.

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YourMembership

JUNE 21, 2012

It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. ©1998–2011, YourMembership.com Inc. Working for a member-based organization is hard work. But with some quick reflection you can mold your current position into the role of your dreams.

Social Media 150

Social Media Software Membership Management Price 150

Idea Architects

OCTOBER 17, 2011

Monday, October 17, 2011. Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. on Monday, October 17, 2011. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10).

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YourMembership

SEPTEMBER 14, 2012

How do they recruit? ©1998–2011, YourMembership.com Inc. Reading about other member organizations’ experiences is helpful, as is connecting with people in similar roles through social media but how people communicate what their group is like may differ greatly from an actual member’s experience. Associations. Advantages.

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YourMembership

AUGUST 21, 2014

When we started the Resource Center in 2011 the emphasis was on the written word. Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment with Rick Rutherford. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.

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Optimist Consulting

JANUARY 29, 2014

The ERA is the membership body for those carrying executive research to support the senior recruitment process. Sadly one of our committee members, Stephanie Pratt, a young and promising executive researcher died in 2011 from cancer. About the ERA. It is a fairly niche organisation and it lead by a volunteer committee of members.

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

Marketing 40

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Jamie Notter

JULY 18, 2011

Posted July 18, 2011. July 18, 2011 at 12:04 pm. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). August 2011 (8). July 2011 (7). June 2011 (7). May 2011 (6). April 2011 (3). March 2011 (4). February 2011 (2). January 2011 (4).

millennials 70

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Eric Lanke

MAY 22, 2017

For instance, in a teaching association, diversity in volunteer leadership could mean recruiting K-12 teachers into leadership roles traditionally held by college professors. We've never met, but his 2011 video on flying your freak flag should be required viewing in order to call yourself a member of the human race.

Class 100

Class Wisconsin millennials Leadership 100

SCD Group

FEBRUARY 8, 2016

While most ads were aimed at Millennials, the XYZ blog notes that “this is especially interesting considering that while Super Bowl ratings have soared in the past decade, Nielsen reports the number of viewers within the 18-49 year old audience has remained relatively flat since 2011. are you considering which audience you are after?

millennials 40

millennials Recruiting Recruitment Products 40

Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). August 2011 (8).

Social Media 70

Social Media Leadership Innovation Recruiting 70

YourMembership

MAY 31, 2012

Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. ©1998–2011, YourMembership.com Inc. Gen Y is quick to brush that off and see it as an indicator that they are undervalued. Associations. Nonprofits + Foundations. Chambers + EDCs.

Innovation 150

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Selection of Top 10 Association Communication Challenges 2011-2015. So, what’s the ideal board size? 1 info source.

New York City 60

New York City Ohio New York California 60

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5).

Columbus 60

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Membership Marketing

NOVEMBER 8, 2019

In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure. For membership recruitment, this channel has increased as a preferred channel from 12 percent to 15 percent over the past year.

Report 40

Report Marketing Innovation millennials 40

Idea Architects

FEBRUARY 6, 2012

Recruit with a one-to-one philosophy. Imagine a brochure that asked a potential recruit to share her passions or interests areas, the top five skills or talents she possesses or would like to develop, the number of hours per week or month she can commit, and whether she would like to work on projects or serve on a committee or task force.

Tips 60

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Association Adviser

OCTOBER 25, 2017

This is a decrease from the more than half (54 percent) of associations surveyed in 2016 that felt generating non-dues revenue was a challenge, but it is still a significantly bigger group than the 11 percent who, in 2011, said they face obstacles of earning additional revenue for membership activities, programs, recruitment, professional development, (..)

Revenue 64

Revenue Course Survey Communications 64

Idea Architects

APRIL 18, 2012

Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13).

Columbus 60

Columbus DC Louisville Houston 60