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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs.

Revenue 75
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Association Law Blog: Certification Programs: A Legal Issues Checklist

Association Law

Certification Programs: A Legal Issues Checklist. Establishing or operating a certification program is rarely a simple matter. Certification programs frequently provide compelling membership value, and enviable revenue streams. On the other hand, numerous issues arise with a certification program.

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2018 eLearning Predictions: Updated Hype Curve

Forj

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second).

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Nonmember Fees: A Not-So-Simple Decision

Associations Now

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. ASAE benchmarking research from 2012 showed a median markup of 25 percent on association products and services for nonmembers compared to members (the average markup was 36 percent). Not very many.

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Event Management Groups Partner to Benefit Members

Associations Now

They will also endorse each other’s certifications: IAEE’s Certified in Exhibition Management designation and IAVM’s Certified Facilities Executive designation. David DuBois, FASAE, CAE, was named president of IAEE in October 2012, and Vicki Hawarden took over as president and CEO of IAVM a year earlier.

Revenue 40
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CEUs Are The Fool’s Gold Of Conference Marketing

Velvet Chainsaw

From my independent research, some organizations charge $50–$85 per hour of instruction but the average for trade associations with multiple hours of education and tradeshow revenue to supplement runs in the $20–$30 range. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.

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Association Law Blog: Nonprofit Association Sponsorship Income.

Association Law

According to Marcus Owens, former director of the IRS’s Exempt Organizations Division (the Division that oversees nonprofit organizations), there is evidence the IRS may be considering and/or preparing to step up its review of nonprofit corporation sponsorship revenues. ► 2012. (4). Blog Archive. ► March. (1).

CA 40