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Stronger by Association: How to Start an Association

AMR Management Services

Monday, June 4, 2012. How to Start an Association. Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). ▼ 2012. (30).

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Case Study: MHEDA Conquers Video Integration

Association Adviser

.” Two years after MHEDA integrated video into its communications, it is leading the way with multiple-channel communications. In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. 13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.”

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Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.