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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

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The Big Picture: The Forest and the Trees

The Big Picture

Integrating social media into the association communication mix » January 31, 2012. That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Posted at 11:22 AM in Communications | Permalink. Communications. Creating Association Communities.

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Personalize the Member Experience, Increase Retention

YourMembership

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. …but the memory lasts forever. How did they know all of this?

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Playing to Your Strengths: Friday Fix

YourMembership

March 9th, 2012 | Posted in Member Engagement + Retention. Never assume that just because it was in your most recent newsletter that everyone knows about it. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule).

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The key, then, is to make it OUR newsletter.

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Writing for the Web

Association Adviser

January 2012 -- Marketing & Communication Are your members reading every word on your website or e-newsletter, or do their eyes glaze over before they need to scroll? Learn four keys to holding your members’ attention online through better digital writing. By Kelly Donovan

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Extreme trends or the new normal?

Aaron Wolowiec

An online engagement center at the 2012 ASAE Annual Meeting. Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. Photo courtesy of ASAE on Flickr. A couple years ago, I was sitting at my desk when I got a text message from my dentist with an appointment reminder.

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