Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18).

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Associations Now

OCTOBER 8, 2014

Our new whitepaper details proven strategies for evaluating #membership software: [link] #assnchat pic.twitter.com/cPtFSTB9hh. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” Way back in October 2012, we relaunched Associations Now.

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012.

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). Speaking Engagements.

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Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Publications.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” at Wednesday, June 20, 2012. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). Five Steps to Building a Membership Recruitment St. Quick clicks: July 26, 2012. Cost of Wrong Strategy.

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Association Advocacy Chick

SEPTEMBER 30, 2014

Mariama Boney : For nearly 25 years, the Diversity & Inclusion Committee has promoted diversity and inclusion in association management, develop recommendations on how to make ASAE’s leadership and membership more diverse, and assisted ASAE with integrating diversity and inclusion into initiatives, education, or programs.

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2012. (18). Newer Post.

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. July 17, 2012 9:39 PM.

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AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. How to Start an Association.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? Speaking Engagements.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. 2012 Benchmarking Survey.

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SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 52% of associations reported higher recruitment and retention numbers than last year. How to Create a Successful Blog Editorial Strategy in Just Six Steps. ▼ 2012.

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012.

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. June 21, 2012 4:03 AM.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Let"s Talk!

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Newer Post.

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Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Sunday, August 12, 2012, 3:15 – 4:30 PM. Monday, August 13, 2012, 8:45 – 10 AM. Monday, August 13, 2012, 1:30 – 2:45 PM. Monday, August 13, 2012, 3:15 – 4:30 PM.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2012. (18). Quick clicks: July 26, 2012. Speaking Engagements.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2012. (18).

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SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? Shows what to test as well as how to test. Reply Delete Steve Drake July 23, 2012 3:54 PM Thanks for sharing Jeff. Strategy | Content | Discovery.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership.

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