MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways

At last Thursday's Marketing and Sales Symposium, each discussion group identified their top takeaway ideas:

Creative Marketing Ideas on a Budget

1. Direct mail - response rates are back up
2. Talk personally to members, don't just survey
3. Bright colors are in - but keep it brand consistent
4. Set up a marketing budget and empower staff to utilize the budget for their specific projects
5. Consider the amount of e-blasts you are sending and if the emails are relevant to your members
6. Think differently - collaborate with your members, download handout here

New Ideas for Recruiting and Retaining Your Members

1. 10 steps of communication
2. Game on website
3. Proprietary information
4. Engagement 
5. Website promotion
6. Advertise your members
   

Conference Apps for Associations

1. Determine your needs - see app handout
2. Research, research, research
3. Get a product that is compatible with what your attendees are using
4. See special NugoUgo app provider discount for MSAE members (MSAE Expo Conference app provider)

Going Mobile - Tablets, Smartphones and More!

1. Recognize how many useful and fun apps are available
2. How onsite event management could be streamlined with mobile devices and event specific software
3. How an iPad or iPhone can replace a laptop for many tasks, including presentations
4. The simple iPad four-finger swipe makes navigating among apps very easy
5. You can do amazing things with photographs and videos using simple inexpensive apps

 Member Engagement Through Social Media

1. Get engaged
2. Become the thought leader you are
3. Segment and list management in twitter