SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Why wait for an Association''s Monthly Newsletter? Rule #5: Be Fast!

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YourMembership

MARCH 29, 2012

Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Does this sound familiar?

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YourMembership

MARCH 9, 2012

March 9th, 2012 | Posted in Member Engagement + Retention. Never assume that just because it was in your most recent newsletter that everyone knows about it. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

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SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

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SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. at 4:25 PM.

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Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, July 17, 2012. Membership is what marketers call a “push” product as opposed to a “pull” product.

Marketing 40

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Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

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Association Adviser

JANUARY 13, 2012

January 2012 -- Marketing & Communication Are your members reading every word on your website or e-newsletter, or do their eyes glaze over before they need to scroll? Learn four keys to holding your members’ attention online through better digital writing. By Kelly Donovan

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Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

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Aaron Wolowiec

MARCH 11, 2014

million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.

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Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. 5 ideas in this article. 2 and 3; guess what No.

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Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. ► 2012. (18).

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Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Meet with Group Publisher Tracy Tompkins. June 4-5, 2013. Meet with Business Development Director John Kilchenstein at booth 305.

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Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

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Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. ASAE 2012 Marketing Membership & Communications Conference. Barry Feldman. Copyblogger.

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Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. ► 2012. (1). ► January 2012.

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Associations Now

OCTOBER 27, 2015

When it comes to choosing an international meeting location, meeting planners are relying on destination marketing organizations, convention and visitors bureaus (CVBs), industry peers, and travel experiences. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

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Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat. Kent Lewis.

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The Big Picture

JANUARY 2, 2008

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. March 2012. January 2012.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Since words matter Don’t Disguise Them When Published.

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Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Social Media Examiner. Are you wondering how to influence potential customers and prospects? May 29-31, 2013.

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Association Adviser

JANUARY 25, 2019

A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. said Kelly Clark, manager for online marketing at Naylor. Similar reports can be run for e-newsletters, websites, online buyers’ guides, directories and show guides.

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The Big Picture

FEBRUARY 27, 2006

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” March 2012.

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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The Big Picture

AUGUST 24, 2007

David Gammel wrote an article - I think - on a similar topic for one of ASAEs e-newsletters recently, but I cant find it online anywhere. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. March 2012. January 2012. Invalid URL. Innovation.

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Higher Logic

SEPTEMBER 15, 2016

CXPA also started using it for newsletter articles. CXPA introduced the certification exam in 2012, but did not include any prep materials or courses. Another initiative begun in 2012 that has greatly benefited from the connections made in the community is CXPA’s local meet-ups. CXPA community blogs.

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AMR Management Services

JUNE 26, 2012

Tuesday, June 26, 2012. Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. ▼ 2012. (30). CONTRIBUTORS.

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Association Subculture

APRIL 9, 2012

Monday, April 9, 2012. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? Here is a link to our BCSI ScoopIt e-newsletter. marketing. (2). 1). ▼ 2012. (23). generations. (2).

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AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? Newer Post.

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Association Success

MAY 8, 2018

In 2012 my association was confronting member disengagement and depletion. At first my perspective was that the website was our main marketing tool to promote our events, and it felt very much like an electronic brochure for the association. A real marketing benefit.

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Membership Marketing

NOVEMBER 15, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? Membership Marketing Benchmarking Report.

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Association Adviser

JANUARY 18, 2013

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. Source: Naylor, LLC, and Association Adviser, N=674 in 2011; 390 in 2012. Source: Naylor LLC and Association Adviser 2011-2012, N=674 in 2011; 389 in 2012.

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SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Repurpose content to market future programs.

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AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. Encourage them to write articles for your newsletter.

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AMR Management Services

JUNE 4, 2012

Monday, June 4, 2012. Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) CONTRIBUTORS.

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The Big Picture

FEBRUARY 27, 2006

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. March 2012. January 2012. Name is required to post a comment. Please enter a valid email address.

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