Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Publications.

Recruiting 40

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Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Recognition is a rare resource.

Recruiting 40

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Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

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Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

Marketing 40

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Membership Marketing

APRIL 4, 2012

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

Report 40

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The Big Picture

SEPTEMBER 12, 2006

Ethics as a Recruitment Tool. Listed below are links to weblogs that reference Ethics as a Recruitment Tool : Comments. March 2012. January 2012. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Talking to Strangers | Main. Help Jeff Change This » September 12, 2006. Reblog (0).

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Membersuite

JANUARY 24, 2023

5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. The focus here is on young Gen Z adults, 18 to 25 years old. ROI is everything for them.

millennials 144

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2012. (18). Speaking Engagements.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff. Publications.

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Off Stage

APRIL 12, 2011

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. Well, I reply, I’ve got some useful tools I’ll share as a part of Jumpstart 2012. I’m not all talk: a part of Jumpstart 2012 is some tools that will help you take back your role as the Association Executive. Begin recruiting new Directors.

Tools 40

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Eric Lanke

APRIL 9, 2012

Monday, April 9, 2012. McKinley Advisors is out with the results of their 2012 Economic Impact on Associations study. The results of one particular question in the 2012 report that really jumped out at me. ▼ 2012. (45). Everyone Is Responsible for Member Recruitment. Bucking the Trend. Seth Godins Blog.

Recruiting 100

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YourMembership

DECEMBER 21, 2011

This week’s chat focused on predictions for 2012. KiKi started it off asking us what we knew would happen for associations in 2012. Christina says: January 4, 2012 at 3:24 pm. You can read the transcript here. Her second question addressed membership models and how they might change in the coming year.

Social Media 150

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2012. (18).

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Optimist Consulting

APRIL 9, 2013

Recruitment. We also offered free membership to all UK 2012 Olympic athletes, as a number of sports professionals carve out careers as speakers. Membership Membership Benefits Membership Recruitment' Making changes to our internal systems to ensure the efficient processing of membership. Conclusion. How to contact the PSA.

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Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

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Eric Lanke

FEBRUARY 11, 2013

This is a recording of the webinar I gave on November 2, 2012, to kick off The New World of Member Engagement webinar series sponsored by Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing. Recruit with a One-to-One Philosophy 3. Don't Forget the Fun 2. Don't Waste a Volunteer's Time 4.

Member Engagement 100

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

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YourMembership

JULY 24, 2012

July 24th, 2012 | Posted in Member Engagement + Retention. Member recruitment. Partner Programs. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Tell Me Your Secrets. “What are you most afraid of someone finding out about your organization?” I want more members.

Software 150

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Idea Architects

APRIL 11, 2012

Wednesday, April 11, 2012. While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers. Jeffrey Cufaude is an architect of ideas. We are told this is the era of Me Inc.,

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YourMembership

JUNE 22, 2012

June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Tags: engaging members , experts , Friday Fix , member retention , recruiting members , twitter. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Expect the Expert – Friday Fix.

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YourMembership

JUNE 21, 2012

June 21st, 2012 | Posted in Membership Management. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Don’t Like it?

Social Media 150

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YourMembership

SEPTEMBER 14, 2012

September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. How do they recruit? Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Join a Group – Friday Fix. This seems like odd advice to give someone who works in a membership organization.

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Newer Post.

Marketing 40

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Idea Architects

OCTOBER 17, 2011

Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13). Mar 2012 (13). Feb 2012 (13). Jan 2012 (14). Monday, October 17, 2011. Blog Archive.

Columbus 60

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Associations Now

MAY 22, 2017

million positions for registered nurses, an increase of 19 percent from 2012. “When we talk to nurse executives and staff around the country, we hear they have difficulty recruiting, and nurses are short-staffed.” AACN cites U.S. Bureau of Labor Statistics projections that, by 2022, there will be 3.24

Arkansas 89

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Associations Now

SEPTEMBER 8, 2017

In 2012, 82 percent were white. “The issue here is that despite what boards and executives are saying about the importance of diversity for their organizations’ mission and work, they are not prioritizing diversity in their board recruitment practices.

Survey 95

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Eric Lanke

MARCH 19, 2012

Monday, March 19, 2012. 2 comments: Ann Massie Nelson March 19, 2012 9:46 AM Thanks, Eric. Amy Landis has initiated a fourth Innovation Circle for people interested in member recruitment strategies. Reply Delete Eric Lanke March 19, 2012 9:11 PM Thanks, Ann. ▼ 2012. (45). Eric Lanke. Leadership. Innovation.

Member Engagement 100

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Association Adviser

MAY 19, 2014

In 2012, the Material Handling Equipment Distributors Association (MHEDA) saw signs of this coming sea-change and decided to start incorporating video into their communications. And since consumer video consumption is becoming device-neutral, what we used to call “TV” is now coming to be known simply as “video.”

Case Study 60

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Eric Lanke

APRIL 16, 2012

Monday, April 16, 2012. ▼ 2012. (45). Everyone Is Responsible for Member Recruitment. Eric Lanke. Association executive and author. Leadership. Innovation. Member Engagement. Generations. Books Read. Taking Risks to Avoid Loss. Seth Godins Blog. SocialFish. Thanks for Playing. Trade Association CEO Support. Yes and Know.

Innovation 100

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Associations Now

AUGUST 22, 2016

Aluminum Association executives hope the structure change will bring academics and other experts into the fold as it pushes its recruitment efforts. They had about 90 when Meenan came onboard in 2012. The newfound emphasis on membership recruitment has emerged as the industry stares down major challenges.

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Eric Lanke

APRIL 23, 2012

Monday, April 23, 2012. 5 comments: Jeff De Cagna April 23, 2012 11:32 AM Nice post Eric. Reply Delete Eric Lanke April 23, 2012 8:10 PM Thanks for commenting, Jeff. Reply Delete Jeff De Cagna April 24, 2012 6:44 AM LOL! Reply Delete Eric Lanke April 29, 2012 9:08 PM Ships passing in the night? ▼ 2012. (45).

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The Big Picture

AUGUST 29, 2007

Social network “friends” recruited per week. Step 2 involves calculating the resulting revenue and costs for each of the metrics; step 3 involves projecting the response rates for email advocacy and outreach to social network recruits over a four-year period by entering data such as the total number of emails opened per mailing.

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YourMembership

MAY 31, 2012

May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. Corporate Responsibility. YourMembership.com Blog. How Do You Innovate With Millennials?

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Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Associations on anniversary dues cycles were more likely to have seen an overall increase in membership in 2012, but associations on calendar cycles showed a higher average renewal rate. Now we have some answers. Marketing General, Inc.,

Recruiting 40

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

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Jamie Notter

MAY 16, 2012

Posted May 16, 2012. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. May 16, 2012 at 9:31 am. May 16, 2012 at 9:48 am. May 16, 2012 at 1:09 pm. May 2012 (7).

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