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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. The same news stories warrant repeat coverage on different channels and programs.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Socializing Your CEO 2013,” conducted by global public relations firm Weber Shandwick, found that 66 percent of CEOs engaged online in 2012 as opposed to 36 percent in 2010, and most of the engagement is happening on company websites. 4) Can Your Conference Really be Personalized? Socially engaged online, that is. Have a great weekend!

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Just Google discount CEUs and add your profession. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.