Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

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Class Software Recruiting Recruitment 73

Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? In “ Do You Know How to Grow ” (page 62): When it comes to growth, the old saying is true: Smarter is always better. NANN exceeded its goal in 2013 and, was up to 8,077 members by April 2014.

Recruiting 40

Recruiting Recruitment United States Analysis 40

Beth Kanter

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Last year, there was a panel at the NTC on Nonprofit Data Visualization and there will be many more in 2013.

How To 28

How To Analysis Indiana Directory 28

SCD Group

OCTOBER 10, 2012

Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix.

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Video Examples Sample Recruiting 40

Associations Now

SEPTEMBER 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. Pop quiz: How many former members does your association have in its database? And how does that number compare to your current membership total? What should your relationship be with them?

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Case Study Recruiting Recruitment Marketing 40

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. How does your association use LinkedIn for member recruitment?

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

Association Adviser

SEPTEMBER 24, 2013

How much has your membership grown during the past 3 years? Source: Association Adviser eNews and Naylor, LLC, 2013. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. See Did You Know? ” asked Henry.

Georgia 60

Georgia America Maryland Resources 60

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. How Jennifer is movin’ and shakin’ in the community industry: One word: data. Matt’s current role: Online Community Manager at Genesys. Follow Shana on LinkedIn.

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Software Industry Strategy Social Media 317

Association Adviser

JUNE 18, 2013

According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Kelly Donovan , Naylor’s team leader for online marketing, has worked on both sides of the advertising/advertiser relationship and is a regular writer for Association Adviser.

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Directory Revenue Social Media Cost 60

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

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Ohio Recruiting Recruitment Discount 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

Technology 60

Technology Video Social Media Georgia 60

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. You know they exist, so know how to be prepared. From 990 changes in 2013. Third party planners save (vendors) clients time! They exist to help you.

Review 40

Review Resources Social Media Recruiting 40

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

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Social Media San Francisco Discount Conference 28