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2013 Membership Marketing Benchmarking Report

Wild Apricot

Here are some of the highlights of MGI''s 2013 Membership Marketing Benchmarking Report. surveys membership'

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That’s so…2013

Aaron Wolowiec

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Out: Aging brands. In: New names, fresh logos. We’ll be watching for who’s up next in 2014. Conferences.

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Reads of the Week: January 11, 2013

Reid All About it

At the Content Marketing Institute, Mark Sherbin provides tips on newsjacking : “the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest.” Jonathan Barrick has something to say to his fellow marketers: “Stop sucking, be awesome, and prove it.” Start here!

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Association Subculture - Most Popular Posts from 2013

Association Subculture

Before I launch into 2014, lets take a look back at our most popular posts from 2013. D) Coming in at Number 5 - Good News for Association Education Courtesy of Generation X - Turns out the first generation of lifelong learners is leading the charge for adult education and associations have new markets to tap into for life.

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Membership and Non-profit Trends for 2013

Wild Apricot

Here is a round-up of non-profit, membership, marketing and event predictions and trends for 2013.

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Revisiting the Top Ten

Spark Consulting

Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). One: I was clearly ON FIRE in 2013 and 2014. Five Ways NOT to Brainstorm (2014). Membership 101: Exit Surveys (2018).

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Reads of the Week: January 18, 2013

Reid All About it

The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Tagged: Association , Content Marketing , Living. Caring is in the air, you know, or it should be, we can make it so…. Poor fella. Photo by NTNU Vitenskapsmuseet (Flickr).

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