Spark Consulting

MARCH 4, 2015

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

Associations Now

NOVEMBER 20, 2019

Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. While Legere’s work was at times criticized , it helped to generally make wireless pricing more transparent.

Press Release 56

Press Release Price Social Media Strategy 56

Association Navigator

JULY 16, 2012

The article touches several of my favorite subjects: sales, marketing, and effective associations. The article is a preview of his next book, expected in January 2013 and tentatively titled The Moving Business. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book.

Dallas 100

Dallas Price Communications Marketing 100

Eric Lanke

MAY 27, 2013

Is it surprising, then, that the skills sets associated with the more difficult missions are harder to find in the marketplace, and therefore come at a premium price? Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? And some missions are more difficult to achieve than others.

Leadership 100

Leadership Price Recruiting Recruitment 100

Associations Now

AUGUST 3, 2017

Don’t be afraid to drop prices at the low end. While still focusing on its high-end iPad Pro line, Apple recently did something uncharacteristic with the iPad—it cut prices on the low-end models. You can now get a full-sized iPad for $329, a price level that opens the device up to different markets.

Revenue 59

Revenue Price Report Software 59

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

Newsletter 100

Newsletter Products Price Resources 100

Association Subculture

SEPTEMBER 5, 2013

That was the impetus behind this recent article I wrote for the Midwest Society of Association Executives that was published in their August 2013 issue.). Reframe Pricing – The way content is developed and distributed on the internet is STILL not being effectively dealt with in our pricing models.

Mooc 100

Mooc Certificate United States Price 100

Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. What opportunities exist in your market you can benefit from? Potential new entrants: People may enter your market and weaken your position if it costs little in time or money or if few economies of scale are already in place. Consultant-driven?

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

FEBRUARY 27, 2019

In addition, it’s sometimes difficult to find the right price for our services. Weiser staff celebrates the company’s 25th anniversary in 2013 with games, food and drinks. We must have technical knowledge about the healthcare industry and be likable enough to gain the trust of the professionals we work with.

Association Management 89

Association Management Education Price Team 89

Associations Now

JANUARY 27, 2014

$ 82 The average price of an NFL ticket in September 2013, according to Fan Cost Experience’s Team Marketing Report [PDF]. The team with the most expensive average ticket price was the New England Patriots, at $117.84; the average premium ticket cost $566.67.

Cleveland 40

Cleveland Proposal Price Cost 40

SCD Group

AUGUST 21, 2013

And I’ve been involved in market research and polling for more than half of those years. Can’t Afford to Live Here , our local paper (the News-Press) ran a story based on “research” from the Center for Housing Policy’s 2013 Paycheck to Paycheck study. Forty-three percent cannot afford to buy a mid-priced home.

Sample 40

Sample Analysis Price Marketing 40

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Knowing that total spend data was key to pricing the packages, Engel says. “It While the base dues rate is up about 8 percent to 10 percent overall, the package discounts mean a member’s “total spend” may go down.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

JUNE 25, 2013

According to new estimates from Gartner, the worldwide tablet market is seeing large increases, while more traditional desktops and laptops are struggling to keep pace. Mobility is paramount in both mature and emerging markets. “Mobility is paramount in both mature and emerging markets.”. The reason?

Price 40

Price Products Software Marketing 40

Associations Now

DECEMBER 23, 2013

With the recession weakening the wine market, the famous (and costly) sparkling wine hasn’t always been the first pick on New Year’s Eve. Other fun facts about wine and economics: Demand up, prices up: At more than 17.6 Other fun facts about wine and economics: Demand up, prices up: At more than 17.6 but the U.K.

Price 40

Price New York Cost Marketing 40

Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. Pricing the sponsorship. These marketing rights and benefits have real value and should be treated as such.

Price 60

Price Revenue Proposal Newsletter 60

Associations Now

APRIL 22, 2014

. “The ability to hop on a bus for half the price of the next cheapest option is a game changer.” Train prices themselves are 55 percent to 73 percent below airfare prices.). Train prices themselves are 55 percent to 73 percent below airfare prices.).

San Jose 40

San Jose Price United States Florida 40

Velvet Chainsaw

NOVEMBER 26, 2013

The Pricing Comparison Table offers an overview of the pricing structure of 75+ providers. The 2013 Speaker Report: The Use Of Professional And Industry Speakers In The Meetings Market. This eBook compares 123 registration and ticketing providers short listed from a group of 300. If yes, then this report is just for you.

eBook 40

eBook Price Proposal Conference 40

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. The first came in Susan Carawan’s Learning Lab “Is the Price Right?”

Price 40

Price Case Study Cost Recruiting 40

Associations Now

JULY 17, 2014

The consent decree blocks the industry’s trade group from discussing with its members any issues affecting the supply of lobster in the state—and as a result, affecting the price distributors pay for said lobster. She notes that the trade group and its 1,200 members are dealing with lower price levels due to record catches—125.9

Maine 40

Maine Portland Price Industry 40

Associations Now

SEPTEMBER 12, 2014

Think a few native apps might turn Chromebooks into a competitor worth watching—especially considering their low prices? The ads featured in the gallery —some magazine, some outdoor—were all created between 1999 and 2013. Google is accepting feedback from users. Just hop over to this page and fill out the form. The Impact of Print.

Library 40

Library Price Review Report 40

Associations Now

DECEMBER 23, 2015

. “Suburban office buildings that have become obsolete due to car-centric and removed locations—and which do not have some factor that will remedy these traits in the future (such as a planned transit station or new highway exits)—are unlikely to achieve market-average rents as leases roll,” the report states [PDF].

Report 40

Report Denver Price Marketing 40

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. The brokers for the building deal came in to talk about the real-estate market in the District. What’s your process for guiding stakeholders through a strategic change with a sizable price tag? He’s now in remission.

Strategy 61

Strategy District of Columbia DC Price 61

SCD Group

SEPTEMBER 25, 2012

I just finished working with a group on the draft budget for its 2013 annual meeting. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Top 5 Roadblocks to Association Content (Marketing. 10 Reasons Why Content Marketing Benefits Associat.

Cost 40

Cost Discount Content Price 40

Associations Now

AUGUST 31, 2015

An improving job market and cheaper gas prices are nothing to complain about. Increased traffic congestion resulting from growing urban populations and lower fuel prices are outpacing the nation’s ability to build infrastructure.”. Several associations are using the report’s findings to push their message.

Los Angeles 40

Los Angeles San Francisco Texas Price 40

Association Success

NOVEMBER 23, 2017

I first read The Lean Startup by Eric Ries in 2013. They were willing to give it a shot, so we laid out the assumptions: candidates don’t know what test preparation materials to choose, and the price of materials and the urgency of exams add to the problem. None of these things took much time.

Project 68

Project Review Tools Innovation 68

Associations Now

AUGUST 16, 2013

Beauty product subscription service Birchbox reported that its sales quadrupled last year and are on track to triple in 2013. And the price for the service, available in versions for both women and men, is just right: $10 a month for hers, $20 for his. What can associations learn from the discovery retail model?

Sample 40

Sample Price Products Process 40

Velvet Chainsaw

NOVEMBER 8, 2013

But you might need to change some old habits, including: Leading with a one-size-fits-all sponsorship menu or proposal before understanding the brand or company’s marketing objectives and target market. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

Revenue 40

Revenue Proposal Conference Price 40

Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. ” November 20, 2013. •[AAM]

Price 40

Price Course Revenue millennials 40

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. August 2013 was its 29th consecutive month of membership growth. Starving Student (28 percent): Students and very new professionals, more price sensitive, typically spending less than other segments with ACA.

Survey 40

Survey Price Recruiting Recruitment 40

Associations Now

SEPTEMBER 30, 2014

It was a discovery that shook the markets. More important, the discovery led international markets, most notably Japan and South Korea, to stop importing wheat from the U.S. Wheat futures prices dropped significantly , and some farmers sued.

Oregon 40

Oregon Montana United States Price 40

Associations Now

MARCH 25, 2015

MANA emailed about 350 ex-members in 2014 with an offer to come back, for a full 12-month membership, at whatever price they thought was appropriate. In the end, MANA got 15 to 20 members back, Cohon says, at prices ranging from $50 to $199. .’ It certainly caught people’s attention, Cohon says. ” by Fred H.

Price 40

Price Course Cost Communications 40

Experts in Membership Marketing

OCTOBER 25, 2013

Given what I do as a membership marketing consultant with a background in Information Management, I''m often asked to give advice on selecting a CRM. How many of us are paying the price with poorly constructed or operating websites because they can''t interface properly with the CRM?

Library 28

Library Price Leadership System 28

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. a significant stock market correction. a significant stock market correction.

Organization 40

Organization Analysis Education Industry 40

Velvet Chainsaw

MAY 14, 2013

Today’s organizations “…will need to see the market and comprehend it quickly and adapt, discarding ideas, products, services and business models that no longer make sense. In order for organizations to become as fluid as the market, organizations need people who are equally agile…. The Importance of Agility, Andrew R.

Education 40

Education Blended Learning Leadership Price 40

Association Adviser

MARCH 19, 2013

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. As you move forward with your NDR plans for 2013 and beyond, focus on your customer’s needs—not your own needs.

Revenue 60

Revenue Newsletter America Cost 60

Associations Now

OCTOBER 20, 2015

The group launched in 1995 to represent Norway’s electric-vehicle manufacturers and sellers, but it has transitioned in recent years to represent the growing number of electric-vehicle owners in the country, according to a 2013 fact sheet on the group [PDF]. And an industry group in the region has been a big reason for its success.

United States 40

United States New York Project Price 40