Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events.

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Associations Now

AUGUST 3, 2017

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

Revenue 59

Revenue Price Report Software 59

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

Marketing 67

Marketing Revenue FAQ Review 67

.orgSource

FEBRUARY 21, 2023

In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.

Revenue 88

Revenue Guidelines Review Education 88

Membership Marketing

JULY 26, 2013

million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy. Those fees make up only 2% of its total sales revenue, but 77% of its operating income [2]. They added 2.3

Marketing 40

Marketing Atlanta Price Maine 40

Experts in Membership Marketing

MAY 12, 2013

The 2013 Membership Marketing Benchmarking Report will be released in June at the Marketing and Membership Conference here in DC. I recently used the results of the study to help a client develop a revenue model for her association. To do this I cross-tabbed two questions: Operating Budget by Revenue Streams.

Revenue 28

Revenue Certificate Analysis DC 28

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

Video 40

Video Report New York City Marketing 40

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Until 2013, the campaign had a more serious tone.

Social Media 91

Social Media Revenue Products Examples 91

Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – The series runs now through February 2013. Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Mariner Management

NOVEMBER 23, 2020

In 2013, IIDA New England launched the Emerging Leaders Network (ELN) answered one of the top requests from firm principals: provide specific professional development training to rising designers in the chapter. That support was instrumental in both marketing and growing the program and in developing a revenue source.

Charlotte 62

Charlotte Austin Leadership Maine 62

Associations Now

NOVEMBER 2, 2018

Coalition is circulating a sign-on letter urging lawmakers to reauthorize Brand USA , the public-private partnership established by Congress to market and promote the United States as a destination. billion in visitor spending and $5 billion in tax revenue since fiscal year 2013.

United States 61

United States Revenue Marketing Industry 61

Eric Lanke

MAY 13, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013. And what happens next?

Washington 100

Washington Member Engagement Revenue Conference 100

Association Success

JULY 9, 2018

It showed the implications of not changing the brand and what impact that might have on membership revenue. Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos.

millennials 116

millennials Process Leadership Revenue 116

YourMembership

MAY 22, 2014

million openings listed in the final report for 2013. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. That’s up from 3.8 How much value would you place on the member loyalty created from their success?

Florida 150

Florida Metro Recruiting Recruitment 150

Associations Now

JUNE 20, 2017

Additionally, nearly a quarter of Americans over the age of 12 (24 percent) say they’ve listened to a podcast in the last month—a high for the survey and roughly double the rate in 2013. The most successful podcast network, of course, is NPR, which reported 3.5 million weekly downloads in 2016, a jump of 1 million from the prior year.

Revenue 87

Revenue Survey Course Industry 87

Associations Now

DECEMBER 22, 2014

. “Overall, associations expect to generate publishing revenue of $30.00 “Many have been able to maintain margins with spending cuts as revenue has faded, though. Per member spending has dropped even further than revenue over the last 5 years, down 28 percent versus a 21-percent decline for revenue.”

Revenue 40

Revenue Survey Tools Industry 40

Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

Association Value 100

Association Value Innovation Leadership Revenue 100

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. This pressing issue is confirmed by plans to find innovative ways to deliver programs and services—clear paths to increasing membership and revenues,” according to the report.

Survey 40

Survey DC Revenue Report 40

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Business Development Director John Kilchenstein at booth 405. Georgia Society of Association Executives Annual Conference.

Georgia 60

Georgia Directory California Newsletter 60

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Here are three ways to grow sponsorship revenues and cultivate deeper partnerships: 1. Begin With Discovery.

Revenue 40

Revenue Proposal Conference Price 40

Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

Revenue 40

Revenue America Committee Maine 40

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Velvet Chainsaw

SEPTEMBER 3, 2013

For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

Team 40

Team Revenue Strategy Innovation 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

APRIL 16, 2013

Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. Like many marketers, I used to think that a sponsorship could stand on its own. Conclusion.

Price 60

Price Revenue Proposal Newsletter 60

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. What opportunities exist in your market you can benefit from? As a supplier, you might also think in terms of “sales” or “services.” Consultant-driven?

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. Conclusion.

Revenue 60

Revenue Newsletter America Cost 60

Associations Now

MAY 22, 2014

As reported earlier this week , more associations are reporting increased revenue from sponsorships. But the news that nearly 40 percent more associations saw an increase in this type of revenue in 2013 compared to 2011 was not terribly surprising to sponsorship expert Pamela Strother, a principal at Sponsorship Specialists.

Revenue 40

Revenue Products Report Education 40