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Reads of the Week: February 15, 2013

Reid All About it

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” We’ve all seen it and many are dismissing it as creepy, unnecessary or unimportant, just as many once mistook PCs, the Web, smartphones and social networking as creepy, unnecessary or unimportant .”

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.

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Best of the Web: November 2013

Association Adviser

How to Keep Your Non-Dues Revenue Going. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE' Developing a Successful Student Membership Strategy. Tony Rossell.

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Association Brain Food: 2.9.24

Reid All About it

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. 1 CAE credit.

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Reads of the Week: April 19, 2013

Reid All About it

Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?

Boston 150
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Best of the Web: July 2013

Association Adviser

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013. Best of the Web. 5 Ways to Thank Community. Shanna Mallon.

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Best of the Web: August 2013

Association Adviser

Social Media Roundup: Give That Copy a Trim. October 1-3, 2013. November 7-9, 2013. November 14, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. The art of writing short shouldn’t be ignored on the web.