Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Success and failure is defined by asking, “How much did we grow membership this year?”

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SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. It''s the difference between saying "here''s what we have let''s see who wants it" and "here''s what they need, let''s figure out how to make it accessible". The call to action grabs the recipient.

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Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Topics include how to: 1. Establish and Communicate Membership Value. Define Awareness and Recruitment Strategies.

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Associations Now

MARCH 14, 2014

Also: Publicity professionals share pointers on how to gain more attention for events. Regular communication and cross-promotion are essential,” McGary writes. “A How to Get More Publicity for Your Events [link] #eventplanning #eventprofs #PRprofs. — BizBash (@BizBash) March 11, 2014. Tweet of the Day.

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Associations Now

JUNE 1, 2015

Grant expanded on this in 2014 article, “ How to Succeed Professionally by Helping Others ,” in which he argued that providing support for others just makes good business sense: You build contacts, learn new skills, and develop the capacity to recruit others to get behind you. Communicating is one thing.

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Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch —or even a systems crash? Be sure to check out the Crisis Prevention & Management Template , which includes tips on how to prepare for these issues.

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SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

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millennials Texas Content Marketing 40

Higher Logic

JANUARY 29, 2019

In a recent webinar, one of our VPs, Mitch Eisen, discusses the engagement economy and how to master it. How Do You Create an Effective Member Engagement Strategy? Read this: Blog Post - How to Measure the Effectiveness of Your Association's Member Engagement Tactics. Communication Plan & Tools. The best approach?

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Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

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MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission.

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Beth Kanter

NOVEMBER 7, 2014

They have just announced this year’s winners and prepared an excellent briefing for Charity CEOs with articles, case studies, and examples of how to use social in every aspect of the organization from recruiting employees to governance to communications strategy. Mark Flannagan (@MarkFlannCEO) November 6, 2014.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

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