Associations Now

JUNE 27, 2014

. — Lori Ely (@LoriatInformz) June 26, 2014. Are you overloading your newsletters with content? During an audit of the newsletter for its flagship magazine, EDUCAUSE Review Online , the association spotted a problem: The newsletter had a ton of content, but readers weren’t clicking on much of it.

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Higher Logic

SEPTEMBER 15, 2016

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. CXPA also started using it for newsletter articles. Community goals with discussions & resources. Added over 1,200 new members in the last six months.

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Associations Now

JUNE 18, 2014

. — Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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Associations Now

JULY 1, 2014

Plus: Long live newsletters! Edelman President and CEO Richard Edelman has long been a leader in the public relations world, and his comments at a recent event at De Paul University may be of particular interest to association pros. — Dave Hendricks (@davehendricks) July 1, 2014. Seriously, everyone, don’t do it!

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Higher Logic

JUNE 6, 2019

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted.

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Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014. Tweet of the Day. Other Good Reads.

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Associations Now

OCTOBER 21, 2014

— EAG (@EAG_) October 20, 2014. The association’s networking platform also provides the means for new and senior scientists to connect through a blog , monthly newsletters , job listings , and more. Missed our latest news? Find it all at [link] , including our new membership benefit for Early Career Scientists.

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Associations Now

FEBRUARY 12, 2014

— Amanda Kaiser (@SmoothThePath) February 12, 2014. As most tiered membership structures have three levels—basic, standard, and advanced—switching over could result in many members dropping to the basic package, only having access to networking events, your newsletter, and conference discounts. Motives to Membership.

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Associations Now

APRIL 1, 2014

We all hope our events, publications, and outreach win over members, possible members, and the general public. — DMO (@davedmo) April 1, 2014. — TheWebbyAwards (@TheWebbyAwards) April 1, 2014. Research confirms the persuasive powers of expert reviews. So what online content is best suited for that purpose?

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. The annual benchmarking data, compiled in association with Naylor LLC, shows that the four most common uses of association social media are: event promotion/awareness (56.6 That’s a huge missed opportunity.

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Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. For the third year in a row, live events received the highest overall rating (4.68 In fact, nearly 88 percent of the 1,031 association executives who took part in our study considered their live events “very” or “extremely” valuable.

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Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” In November, our newest addition to the digital family launched: Associations Now Plus , a personalized e-newsletter available only to ASAE members. Events produce a lot of content. Master content generation and curation.

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Slice-Works

NOVEMBER 21, 2013

Now it’s time to create the roadmap you’re going to follow to help you more purposefully share your content , sprinkling it with calls to action and tailoring it to events and news your stakeholders are looking for. Keep in mind that this calendar needs to be fluid , so you can react unexpected developments to news and events.

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Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. If they’re so good at content, though, why not? executing their own marketing.

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Mizz Information

MARCH 11, 2014

Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc. If leaders don’t participate, it sends a message to members that it’s not important. Online community is about more than conversation.

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SCD Group

FEBRUARY 24, 2013

This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. Summary: Expect Hashtags to Over take Corporate Websites in 2014. . #1 Rem Rieder of USA Today wrote a column “ Reduced newspaper delivery: Smart or death knell?

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Aaron Wolowiec

JUNE 16, 2015

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8

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Associations Now

JULY 23, 2019

That’s why Colleen Bottorff from the MemberClicks blog suggests “Member for a Day” events. At your Member for a Day event, give prospects the chance to chat with current ones. The post Daily Buzz: Host a “Member for a Day” Event appeared first on Associations Now. And let them give it a shot!

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating.

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Slice-Works

FEBRUARY 20, 2014

For example, include a blow-in card or advertisement in a print magazine, journal or newsletter for your suite of online educational webinars or electronic articles and whitepapers. Another effective method of proving relevancy is using “newsjacking” to link your content to a current event or news story. Entice your Audience.

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Association Adviser

MARCH 18, 2014

Visit Us at These Important Industry Events. March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. June 4-5, 2014. Multifamily Exchange Event.

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MemberClicks

DECEMBER 13, 2022

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Inviting them to register for an event. Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA. Names, dates, prices, etc.

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Associations Now

DECEMBER 11, 2013

Plus: Creating more engaging—and more profitable—association newsletters. “We need to make it a habit to periodically attend live events such as expos, conferences, and community benefits,” writes Korhan. ” How does your organization strike a balance between online outreach and live events? Want to learn more?

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Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web events' Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Lizzie Maldonado.

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Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Bethany Lister (NTEN): I’m naturally an introverted person, but I wanted to get more involved in the local community and events. A lot goes into our weekly e-newsletter, too.

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Achieve

SEPTEMBER 3, 2014

MCON 2014. , In less than a month (June 2014), we soared from 0 followers to more than 7,200. MCON event engagement: Host a Tumblr Room for speaker participation (GIFs, Social Q&A). MCON event engagement: Host a Tumblr Room for speaker participation (GIFs, Social Q&A). (Internet Retailer). Liba Rubenstein.

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Associations Now

SEPTEMBER 24, 2014

By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients.

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