YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. There is no question the U.S. According to the U.S.

Education 150

Education Certificate Revenue Recruiting 150

Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Not sure how? Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies.

Tips 40

Tips Marketing Social Media Survey 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

Case Study 150

Case Study Arizona Social Media Revenue 150

Association Adviser

FEBRUARY 18, 2014

Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014. Association Event Do’s and Don’t’s. Advice for Increasing NDR. Is Your Association at a Crossroads?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

Class 73

Class Software Recruiting Recruitment 73

Associations Now

MARCH 21, 2014

Also: tips on how to inspire creativity while being a laid-back leader. Content marketing is now the blueprint for boosting appeal and building relationships with members. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? In “ Do You Know How to Grow ” (page 62): When it comes to growth, the old saying is true: Smarter is always better. NANN exceeded its goal in 2013 and, was up to 8,077 members by April 2014.

Recruiting 40

Recruiting Recruitment United States Analysis 40

Associations Now

APRIL 14, 2014

We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. How to Engage Introverts at Conferences [link] by @jezpaxman of @LiveUnion #eventprofs. Tweet of the Day.

Washington 40

Washington Report Recruiting Recruitment 40

Associations Now

MARCH 12, 2014

“Your website is key to visibility these days,” Hill writes, “and if your association isn’t appearing at all in search engines something’s wrong and it may be seriously crippling your chances at visibility, marketing, and recruitment. How can you use #Pinterest for event planning? Tweet of the Day. Here are 7 ideas!

Event Planning 40

Event Planning Recruiting Recruitment Review 40

Associations Now

APRIL 25, 2014

If your office meetings have turned into snoozefests, here’s how to bring the creativity back. — BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Dream Within the Realms of Reality.

Innovation 40

Innovation Social Media Recruiting Recruitment 40

Associations Now

JULY 25, 2014

Also: advice on how to keep “lobby rats” in check at your event. “By becoming more transparent with our employee data, open in dialogue throughout the company and rigorous in our recruiting, hiring, and promotion practices, we are making diversity an important business issue for ourselves.” Stop Ambushers.

Industry 40

Industry Recruiting Recruitment Survey 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56

millennials 40

millennials Texas Content Marketing 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

APRIL 29, 2015

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking. OK, one number: As of December 31, 2014, all baby boomers are 50 and older.).

Sample 40

Sample Revenue Recruiting Recruitment 40

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. In a recent webinar, one of our VPs, Mitch Eisen, discusses the engagement economy and how to master it. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. You know they exist, so know how to be prepared. They exist to help you.

Review 40

Review Resources Social Media Recruiting 40

Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. When a new individual is added with the title of Director of Marketing, you also give them the role of Primary Marketing Executive.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. We are also able to track with more sophistication who is opening which messaging and how often. .”

Technology 60

Technology How To Video Social Media 60