Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

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Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Success and failure is defined by asking, “How much did we grow membership this year?”

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Revenue Innovation Video Survey 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Member Engagement Strategy Tools Content 257

Associations Now

MARCH 21, 2014

Also: tips on how to inspire creativity while being a laid-back leader. Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

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Tips Recruiting Recruitment Content 40

Associations Now

MARCH 12, 2014

Hill recommends that staff members Google their nonprofit to see how it’s perceived by the public. They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. How can you use #Pinterest for event planning? Tweet of the Day. Pinterest isn’t just for fun.

Event Planning 40

Event Planning Recruiting Recruitment Review 40

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Report 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

JUNE 1, 2015

And regardless of its title, Useem’s article doesn’t prescribe jerkiness as leadership strategy, or at least not exclusively. A charismatic persona and brilliant mind, the thinking goes, is not only fuel for great leadership, but license to be unethical and unlikable besides. Careful, though. Charisma has never been all it’s cracked up to be.

Leadership 40

Leadership Communications Recruiting Recruitment 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. For Mr. Blake, it is about speed, and volume.

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millennials Texas Content Marketing 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch —or even a systems crash? Be sure to check out the Crisis Prevention & Management Template , which includes tips on how to prepare for these issues.

Tips 28

Tips Wichita Case Study Kansas 28

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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Video Marketing Recruiting Recruitment 52

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Click to see full infographic. Here’s my favorite: It’s that time of year again.

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Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

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Technology How To Video Social Media 60