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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. The program is centered on offering a limited free trail membership through 2014. We all know that members are most vulnerable for dropping their membership during the first year.

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Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy.

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Online Communities Reap Benefits From Volunteer, Executive Leadership

Associations Now

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Association Relevance Despite Market Turbulence

Potomac Core

Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results. At TFI, Member Engagement is a mainstay in helping achieve Association relevance despite market turbulence.

Marketing 100
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Breakthrough Associations

Potomac Core

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

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