Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

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Marketing Email Marketing Newsletter Report 140

Wild Apricot

AUGUST 5, 2014

Here are highlights of the 2014 Membership Marketing Benchmarking Report. membership'

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Marketing Report 150

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Virtual

DECEMBER 29, 2014

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Of course, it’s not all about us. And simply being seen on a network doesn’t do much good, anyway.

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Social Media Video Association Management Technology 100

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Report Marketing Survey Social Media 40

Membership Marketing

SEPTEMBER 9, 2014

The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. 2014 Benchmarking Survey' My only request is that you provide attribution with any data from the report that you present. For more information, contact Tony at Tony@MarketingGeneral.com.

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Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.

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millennials Georgia Florida Directory 60

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Idaho Georgia Directory Texas 60

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Video Marketing Recruiting Recruitment 52

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. How do you get people to open your emails, let alone read them?

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Marketing Email Marketing Report Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Membership Marketing

JANUARY 10, 2014

We have just launched the questionnaire for the 2014 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Survey Marketing Analysis Project 40

Optimist Consulting

MAY 22, 2014

I was delighted to attend the launch of PARN’s 2014 ‘ Professional Body Sector Review ’last week. By sheer volume, China can often be seen as a key market for overseas growth. It was hosted by the Royal Pharmaceutical Society in its 5 th floor conference suite; the views over the Thames were amazing.

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Review Case Study Report Survey 100

Association Adviser

JULY 15, 2014

Content Marketing Traits that are Crucial to Success. Content Marketing Forum. The post Best of the Web – July 2014 appeared first on Association Adviser. 5 Boring Companies with a Fascinating Social Strategy. Uri Bar-Joseph. Search Engine Watch. Michael Gerald. Communicating with the Next Generation. Shannon Neeser.

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Recruiting Recruitment Content Communications 60

Association Adviser

FEBRUARY 18, 2014

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. The post Best of the Web: February 2014 appeared first on Association Adviser. Association General Contractors Annual Convention and CONEXPO/CON-AGG. June 4-5, 2013.

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Georgia Directory California Newsletter 60

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

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Marketing eBook Member Engagement Guidelines 100

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

Association Adviser

MAY 20, 2014

Are You Using the Wrong Hashtags for Social Media Marketing? Four Tools for Recycling Past Presentations for Content Marketing. ” The post Best of the Web: May 2014 appeared first on Association Adviser. Brooke Howell. RepCapital. Dear Betty: How Do We Ease the Pain of a Dues Increase? Elizabeth Weaver Engel, CAE.

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Social Media Tools Content Marketing 60

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. The post Best of the Web: June 2014 appeared first on Association Adviser. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith. Associations Now. Amanda Kaiser.

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Directory Newsletter Revenue Communications 60

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Marketing Social Media Content Report 100

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Video Content Marketing Strategy 28

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.

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Marketing Leadership Technology Report 100

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. You’ll know you’ll find a way to get it done in 2014. Re-thinking membership.

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Associations Now

FEBRUARY 5, 2015

Consider this: 2014 saw a 2.1 billion in total donations last year—is impressive, especially considering that, unlike the previous two years, 2014 didn’t have a single high-profile event that drove an increase in donations. (The Source: Blackbaud 2014 Charitable Giving Report (click to enlarge). That figure—and the $16.2

Analysis 40

Analysis Report Resources Technology 40

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

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Content Marketing Case Study Video 100

Associations Now

DECEMBER 23, 2013

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. Associations in the fashion , mobile , supply chain , marketing , and recycling industries hopped on the rebranding bandwagon as well.

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Review Conference Library Tampa 40

Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

Social Media 150

Social Media Case Study Innovation Leadership 150

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. Mantas, a partner at the Ottawa law firm Fasken Martineau. “In

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Marketing Email Marketing Class System 72

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue United States 63

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Third party planners save (vendors) clients time! They exist to help you.

Review 40

Review Resources Social Media Recruiting 40

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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Social Media Newsletter Tools Conference 40

Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. — christytj (@christytj) March 10, 2014.

millennials 40

millennials Florida Chicago Social Media 40

ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Content Marketing Lessons from Major Brands. The first 25 session commitments for 2014 received prior to December 31, 2013 will receive a 10% discount off standard rates. The Tattoo Question. The Lemonade Stand. Organization Idol.

Social Media 28

Social Media Discount Innovation Team 28

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Fifty-eight percent of respondents reported that they plan to do so. “DC

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