Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Report Marketing Survey Social Media 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

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Member Engagement Revenue Course Organization 40

YourMembership

JANUARY 5, 2017

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list. But, honestly, each one takes some work on your part […].

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Tips eBook Member Engagement Membership Management 240

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Potomac Core

JULY 14, 2015

Why do members leave? According to the 2014 Strategic Member Engagement Survey , Members leave when they perceive insufficient value, insufficient connection to their business/personal objectives, insufficient opportunity to have an impact, or they really don’t want a bundled package of offerings and only joined for a discount.

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Strategy eBook Member Engagement Discount 100

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Member Engagement Strategy Tools Content 257

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Here''s the link to the (sort of worthless without the notes, but featuring Lil'' Delicious, so there''s that) preso on Slideshare: 5 Association Social Media Trends for 2014 from Maggie McGary.'

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Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories.

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Analysis United States Member Engagement Strategy 252

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. Increased member engagement was identified by 60 percent as a good measure for their ROI. I think you’ll find this discussion interesting and valuable to your own social media efforts.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Potomac Core

MARCH 3, 2020

Arriving in 2014 following seven years as President & CEO, National Investor Relations Institute, Morgan saw a new opportunity to Energize the Board, Membership, and Staff by changing the culture. Supplying a neutral platform to conduct immersive research and brainstorm the future motivates board and member engagement.

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DC Arlington Virginia America 232

Potomac Core

MAY 3, 2016

Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results. At TFI, Member Engagement is a mainstay in helping achieve Association relevance despite market turbulence.

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Marketing Member Engagement eBook Guidelines 100

Potomac Core

MAY 17, 2016

In February 2014 survey research revealed that Associations with upward trending 3-year operating results utilize an external focus to keep their organizations focused on industry outcomes: Very highly engaged boards who are strategic in focus. 3 Key Strategies to Become the Recession Ready Association.

eBook 147

eBook Survey Member Engagement Industry 147

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

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California Case Study Member Engagement Review 150

Higher Logic

NOVEMBER 3, 2015

Also, in their 2014 report , they noted that communities with dedicated community managers are almost twice as likely to be able to measure value. Increase staff and member engagement. Loosely translated: successful communities without a dedicated staff person are very much the exception and not the rule.

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Maine Resources Report Membership Management 120

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Member Call to Action. According to Rosenbusch member engagement is more substantial because of the association’s pivot to an external business outcome focus.

Strategy 100

Strategy DC United States Member Engagement 100

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

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Revenue Cost Leadership Member Engagement 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

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eBook Member Engagement Process Industry 100

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

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Philadelphia Discount Analysis United States 150

Higher Logic

FEBRUARY 19, 2019

How Can I Improve My Member Retention Rate? They say knowledge is power and knowing your member retention rate is no exception. Improving member engagement is a tried and true method for increasing member retention and improving the member experience. src="[link].

Recruiting 212

Recruiting Recruitment Class Maine 212

Higher Logic

MAY 4, 2016

In almost every community, very few people are actually highly engaged members. It’s the idea that only 1% of a community’s members are active contributors. It breaks down community member engagement this way: 1% are creators, 9% are occasional contributors and 90% are lurkers.

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Member Engagement Recruiting Recruitment Content 120

Mizz Information

JANUARY 19, 2014

How are you staffing to handle the integration of the old and the new when it comes to communications, marketing and member engagement? How are you dealing with staff who are resistant to learning new skills or tensions between departments as communication philosophies differ widely from one to another? Photo credit ).

Communications 40

Communications Strategy Social Media Maine 40

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Report Recruiting 150

Optimist Consulting

MARCH 26, 2014

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. in the 2014 report.

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Report Social Media Email Marketing Maine 100

Associations Now

DECEMBER 19, 2019

The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. Do You Know Your Members’ Engagement Potential? iStock/Thinkstock).

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Video America System Committee 52

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. It''s December 2013 and every association is about to embark on a new year.

Revenue 40

Revenue Innovation Video Survey 40

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community.

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Tips Social Media Revenue Content 136

Associations Now

JULY 11, 2014

Almost 60 percent of associations saw their membership grow in 2013, according to the newly released “ 2014 Member Engagement and Performance Survey ” from Advanced Solutions International (ASI). The correlation between engagement and member growth is unmistakable—and the solution is inexorably linked.

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Report Tips Survey Member Engagement 40

Higher Logic

APRIL 7, 2016

And, in addition to volunteering time, 84 percent of millennials made a charitable donation in 2014. The more members engaging in community, the healthier the community is -- and the more likely they are to stay. Volunteering builds community.

millennials 120

millennials Project Member Engagement Content 120

Higher Logic

NOVEMBER 8, 2018

To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. This is the first complete overhaul since their launch in 2014. Highlights. Highlights.

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Michigan Certificate Handbook Directory 190

Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. A GREAT website engages members with dynamic and personalized experiences that connect them with content and opportunities that meet their needs at all levels of their professional journey. More info/register.

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Revenue Certificate Tools Innovation 256

Associations Now

FEBRUARY 12, 2014

— Amanda Kaiser (@SmoothThePath) February 12, 2014. There are levels to this: There’s no problem with having membership rates that vary depending on what your members request. — Ungerboeck Software (@ungerboeck) February 12, 2014. How do you keep members interested, anyway? Motives to Membership.

Social Media 40

Social Media Price Discount Newsletter 40

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement.

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Certificate Texas Resources Member Experience 120

Associations Now

SEPTEMBER 8, 2014

A Time to Decide: The 2014 Pulse Report Now Available [link] #assnchat #csae. — Greenfield Services (@GreenfieldSrvcs) September 8, 2014. Among many other management issues, association execs north of the border have their eye on monitoring member engagement. ” Report of the Day.

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How To Report Member Engagement Tips 40

YourMembership

OCTOBER 16, 2014

It is important to remember that these social media networks will not share any of that revenue they indirectly generate from your members with your association, nor will they give you access to the “member” data they collect.

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Social Media California Class Revenue 150

Idea Architects

FEBRUARY 3, 2016

It’s been all t he rage the past few years as both for-profit companies and nonprofit organizations look for ways to create with their customers or members what we once called “stickiness”. Gallup's work on employee engagement has a l so generated significant attention for the concept.

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Committee Products Report Member Engagement 60