2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Engage an Convert: Association Website Graphics & Photos Create Member Engagement

Vanguard Tech

This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

A Major League Member-Engagement Metric

Associations Now

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action.

Member Engagement Buzz, Bench Warmers Or Change Makers & More

Wild Apricot

This week''s link round-up offers 5 posts on member engagement; insight into Millennials and why you should consider having them on your board, as well as the Top 150 Nonprofit Blogs. nonprofit Apricot Jam

An Old-School Method for New Member Engagement

Associations Now

When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. The Decision to Volunteer found that young members are more likely to see the benefits of volunteering than older generations.

Link Love Friday: Member Engagement, Loyalty Programs, Visionary Bosses & More

Wild Apricot

This week’s link round-up offers insight into member engagement; member loyalty programs; dealing with visionary bosses; making conference connections; and preparing for skilled volunteers. Apricot Jam

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family.

2014 is done. Bring on the New Year!

YourMembership Blog

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources. New Member Engagement – Looking For Value Beyond the Welcome Kit.

Link Love Friday: Secrets to Member Engagement; Meeting Ambassadors and More

Wild Apricot

This week''s link round-up offers 5 posts with ideas and tips on: membership engagement; volunteer recognition; small meeting reporting; writing like a human and non-profit blogs. Apricot Jam

Association Staff #1 DRIVER to Maximizing Member Engagement

Tom Morrison

In the world of associations, all members join your association for one reason or another. According to current association research, the #1 challenge of associations is "engaging members in the programs that can help them improve their business."

Membership Ideas I Couldn’t Get to in 2014

Associations Now

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. We’ve gone from engagement to unmembership , sneckdowns to word clouds , online communities to free membership , and AMS systems to gnomes.

Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Does Member Value Translate the Same Globally?

Why Associations Need to Revisit Communication Strategy in 2014

Mizz Information

I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. Still think your members aren''t using social media?

Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey

5 Trends Impacting Association Social Media in 2014

Mizz Information

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Social media generates a ton of data--both in terms of analytics about posts on social media channels and in terms of what members and potential members are posting about your association and the profession it represents.

Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership Blog

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results.

Doubling Down on Association Career Centers

YourMembership Blog

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. YourMembership believes in the role associations play in helping both members and prospective members find relevant jobs in their chosen field or industry.

Association leaders, stop! 10 things not worth doing during the New Year.

YourMembership Blog

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017.

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Should You Break Your Own Rules?

Eric Lanke

A member of your association Board is on the phone. You either break your own rules and get the Board member registered at the early bird rate, or you tell the Board member that rules are rules and that he''ll have to register at the higher rate. Associations Member Engagement

The Risk of Not Owning Your Online Brand

YourMembership Blog

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members. Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get?

Search Engines and Social Media. Your questions answered.

YourMembership Blog

When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members. Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get?

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. They are engaged employees that are working somewhere else. That being said, 75% of your members are likely passive job seekers who aren’t looking, but would move for the right opportunity.

Associations and their AMS/MMS Relationships. The Truth and the Fiction

YourMembership Blog

Recently you may have seen some industry articles, and there have been a few, with the underlying message that association staff members, in particular membership professionals, are somewhat unenthusiastic about the AMS platform they use in their daily work.

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Without them, most associations would fail to get much of anything important accomplished for their members. She said that members are interested in volunteer opportunities that are “short term” not “jail terms.”. Last week we held our monthly thought leadership webinar where Peggy M.

Are You in Tune with Your Members and Prospects?

YourMembership Blog

And by doing so create the member loyalty and relevance that can help sustain their organizations. The questions remains , is our technology freeing us to be more in tune with our members and future prospects? The post Are You in Tune with Your Members and Prospects?

Hard time getting new members? Maybe you’re in their way.

YourMembership Blog

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Maybe the pathway to become a member of your association is dated and no longer appealing to the very people you are trying to reach.

Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. 3) Demonstrate how you will eliminate your members’ pain, and. (4)

Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow.

Let Your Member Data Be Your New BFF

YourMembership Blog

Capturing, analyzing and implementing strategies based on the data provided by your members is a key ingredient to making sure your association remains relevant and continues to provide value to members and the industry at large.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to retain members and recruit new members for the future.

Associations are the Key to our Nation’s History and Prosperity

YourMembership Blog

Today we talk about social networking and online communities , big data , information overload, jobs, generational issues , member retention , and non-dues revenue. Member Engagement + Retention Membership Management Social Media and Business Trends Thought Leaders

Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job.