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The Subjects Most Often on Association Professionals’ Minds

Association Adviser

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. How to retain members and recruit new members for the future. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success.

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Turn Member Referral Into a Status Symbol

Associations Now

Here’s how NCBA turns its true believers into busy recruiters. In a post about “member-get-a-member” campaigns two weeks ago, I posed a dream scenario, one in which your members do all your recruitment for you. But how does one-third of your recruitment sound, instead? It’s older than I am.)

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Is Junk Cluttering Association Membership Appeals?

SCD Group

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Here are comments from the Forward Dash nonprofit newsletter: Email is still very much alive. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

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Get Members’ Attention With Their Own Data

Associations Now

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. One reason for that high ROI was that the placement of member data in the actual recruitment message kept the need for flashy design low, Sherry says, calling it a “data-first, creative-second” approach.

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Smooth Sailing: New Group Promises to Ease Family-Travel Stress

Associations Now

In a 2014 TripAdvisor study [PDF], 92 percent of travelers said they plan to take family with them on vacation. To start, FTA recruited dozens of members across a variety of industries, including associations, media, tourism organizations, tour operators, cruise lines, hotels, travel agencies, and theme parks.

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Social Media Roundup: Payment Each Day Keeps Annoyance at Bay

Associations Now

— Poynter (@Poynter) April 22, 2014. ” Should your members not have to deal with ads in the newsletters you send out? — ViewOnAssociations (@ViewOnAssocs) April 22, 2014. Once you’ve recruited the right board members for the job , what should they be doing in their new role?