Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue. Compelling Member Engagement Using “Pull” and “Push” .

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Game Plan 2014: Seeing Around the Corners. Did You Know?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Associations Are Grasping For Growth [Infographic].

Directory 60

Directory Texas Newsletter Social Media 60

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? Ads are a great way to increase your organization’s revenue if you have control of the platform. The problem?

Tips 136

Tips Social Media Revenue Content 136

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to identify and implement non-dues revenue vehicles. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8 The other 15 percent comes from sponsorship and advertising.

Price 100

Price Revenue Discount Newsletter 100

Associations Now

MAY 3, 2016

The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. These emails included 19 fundraising appeals, 12 advocacy messages, and nine newsletters. However, even with this decline, email revenue increased by 25 percent. Online Revenue. on digital advertising.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Associations Now

DECEMBER 11, 2013

Plus: Creating more engaging—and more profitable—association newsletters. A better newsletter: Despite the rise of email and mobile marketing, print newsletters remain among associations’ favorite means to share news and information with membership. What event trends are your looking forward to in 2014?

Newsletter 40

Newsletter Nashville Social Media Revenue 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D. Oser and Aaron Wolowiec. Phase 1: Pre-planning.

Marketing 63

Marketing Social Media Revenue Communications 63

Associations Now

AUGUST 22, 2017

But strangely, this logic seems to go against the recent headlines we’ve seen around this—including a Pew study that found the old-standby email newsletter is more successful than a standalone app. Additionally, the study found that the average monthly traffic to large news sites went up by 4 million between 2014 and 2016.

Video 64

Video millennials Social Media Revenue 64

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D. Oser and Aaron Wolowiec. Phase 1: Pre-planning.

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time.

Social Media 60

Social Media Communications Content Strategy 60

Tom Morrison

JULY 30, 2014

Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% At best 32% open email newsletters. You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? That engagement builds your movement, increases revenue per member, volunteerism, and helps you achieve maximum member engagement.

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” In November, our newest addition to the digital family launched: Associations Now Plus , a personalized e-newsletter available only to ASAE members. What new skills do today’s planners need to guarantee success in the future?

Social Media 40

Social Media Newsletter Content Technology 40

Associations Now

SEPTEMBER 24, 2014

By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients.

System 40

System United States Course Process 40

Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too. That’s a real bump in revenue. I was also already an ASAE member and active in its community, Collaborate.

Social Media 120

Social Media Library Resources Guidelines 120