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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

In 2014 the emphasis turned to video and webinars. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Looking Forward 2014: Critical Factors for Associations and their Members Today and Beyond with Dean West, FASAE.

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Best of the Web – July 2014

Association Adviser

Board Recruiting Never Sleeps. The post Best of the Web – July 2014 appeared first on Association Adviser. Content Marketing Traits that are Crucial to Success. Michael Gerald. Content Marketing Forum. Communicating with the Next Generation. Shannon Neeser. XYZ University. Best of the Web'

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration. The Coaches v.

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Get Your Copy of the 2014 Membership Marketing Benchmarking Report

Membership Marketing

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Step #3: Check How Many Members You Recruited. You also need to know how many new members you recruited during your period of interest, so that you don't include them as retained members in your final retention measurement. Better retention means better ROI from your initial recruitment effort. src="[link].

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SCDdaily’s 9 Top Ranked 2014 Association Blogs

SCD Group

As a year-end post, I reviewed SCDdaily’s 141 blogs posted in 2014. Here are the top nine – based on readership; #1 6 Ways to Engage Xers and Millenials on Your Board 2/11/14 #2 5 Ideas About Information Overload for Association Members/Donors 2/18/14 #3 How Will Association Boards Recruit New Leaders?