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New Research on Social Media Use

Wild Apricot

Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users. research social media'

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Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.

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2014 Internet Report

Spark Consulting

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. Social media may be trending more personal/intimate. It’s 2014, people. It’s the annual awesomeness from Mary Meeker. What is your association doing to respond?

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The 5 Best Resources to Improve Your Social Media Influence By 35%

KiKi L'Italien's Acronym Soup

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. A social media plan should be comprised of so much more than a quick, primarily reactive channel for promotion.

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Lessons in leadership from 2014

Aaron Wolowiec

So, what did we learn in 2014? However, I don’t want to close out 2014 with a resounding “Bah! In 2014 the ASAE Foundation released research revealing that many U.S.-based And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink.

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Why branded images are a must for your social media channels

Optimist Consulting

I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their social media channels – which I think is a mistake. Images matter, but do you have a strategy and plan behind your image use on social media? Social media'

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5 Trends Impacting Association Social Media in 2014

Mizz Information

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. It used to be pubs or web, now is it marketing?