2015 Association Management Trends and Important News from YM

YourMembership Blog

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products.

The Future of Association Management Systems


This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. Associations should budget appropriately for AMS training, especially beyond implementation.

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Is Your Association Management Software Leveraging the “Three Ts”?

Association Adviser

Getting the most out of your AMS Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association. Marketing & Communications Membership Technology AMS AMS system association management association management software

Is a Virtual Membership Option Right for Your Association?


October 21 st , 2015 was the future day that Doc sent Marty McFly to in one stylish ride. Association Management Membership Management Membership Marketing Association TrendsRecently we passed the milestone of Back to the Future Day.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]


It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

My Top 5 Blog Posts of 2015

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2015. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. Associations Books Read

Starting a User Group? Save Time By Answering These 10 Questions First


User Group Software User Group Management User Community Software Association Management User Groups User Community

4 Tips to Increase Member Retention at Your Association


According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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How to Write Emails Your Association Members will Open


Regardless of how great your content is, if your association emails aren’t getting opened, your message isn’t getting out there. Association Management Online Community Email Communication

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5 People You Need on Your Association's Online Community Management Team


Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. Association Management Member Engagement Online Community Management

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4 Elements of a High-Engagement Association Website


Association Management Member Engagement Online CommunityIn the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.

7 Attractive Member Benefits for Virtual Members of Your Association


For associations and other membership organizations, part of meeting members on their terms is allowing them to interact with your organization in the hours that are convenient for them. Association Management Member Engagement Association Trends

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry


Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends

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Technology Trend Alert: Association and Nonprofit Engagement [Video]


Conversations around technology in the world of associations and nonprofits are constantly evolving. We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community


A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association’s organizational structure to have volunteers that outnumber the staff. Association Association Management Online Community Online Community Management

3 Sports Cliches for Association Management

SCD Group

Ok, I admit it: I like sports and I recognize the lessons from sports can positively guide association executives. Three cliches can guide association professionals: 1. Lesson for Association executives: Keep improving. Lesson for Association executives: Don’t be defensive.

How to Manage Your Online Community Without a Full-Time Community Manager


In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome. Association Management Social Business Online Community Management

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How Private Member Communities Create Value For Your Association Members [Video]


Socious has been involved with ASAE, the "association of association executives," for over 12 years. The book investigates the deficit that exists within a lot of associations when it comes to membership management. Every association had the same goals and questions.

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How to Market Your Association’s Virtual Memberships Like a Tech Company


Association Management Member Benefits Association TrendsTake a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? Sorry, bad pun.) But the answer is a lot, right?

The 10 Most Popular Online Community Management Articles of the Year


As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016. Association Management Social Business Customer Communities Online Community Management

Rambling Thoughts About Association Management

SCD Group

I posted all three presentations -- all topics valid for most association members -- on Slide Share. If I didn’t know better, it looked like an association event. Thus, this corporate-sponsored event competes with association conferences that the attendees could have attended.

Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc.

How to Cultivate Customer Advocates in Your Community


According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep. Association Management Social Business Customer Communities Customer Advocacy

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5 Easy Actions to Take to Increase Member Engagement Next Year


Association Management Member Engagement Online Community ManagementThis time of year is a whirlwind of activity on most people’s calendars.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

I’m Interested in Starting a Customer Community, But What Does it REALLY Take?


Association Management Customer Communities Online Community ManagementSo, you are considering building an online customer community , but where do you start? What is it going to take?

Association Social Networking: Why Tech IQ Doesn’t Matter for Online Community Engagement


Management and the governing board often decide “boomers” just aren’t interested in the Internet and social media. Association Management Member Engagement Online Community Online Community ManagementOur members aren't technologically savvy.

What My New Apple Watch Made Me Think About Standards Groups

Association Management

An association management company like Virtual can help. Association Management Association Management CompanyI love a new toy. That’s why I was so excited to get my Apple Watch last week.

Don’t be an Association Hoarder: Use Professional Organizer Techniques to Revamp Your Programs

Aaron Wolowiec

John Ricco, vice president, Partners in Association Management. This month’s guest blog post is by John Ricco, vice president, Partners in Association Management. It originally ran on Partners Preceptors, a blog by Partners in Association Management.

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays


Association Management Social Business Online Community Online Community ManagementAll year long, we talk about building community and the impact that active communities can have on our organizations.

What is Retention Marketing? Plus Three Tips for Doing It Well


Association Management Social Business Customer Retention Member Retention Membership Marketing Customer MarketingNot very long ago all marketing was marketing and all sales were sales.

Do Smartphones Hurt Your Leadership Ability?

Association Leaders

Association Management Companies CM Services Leadership Uncategorized association management leadership I’ve often wondered if I could be a better leader if I was less connected to email, google, news feeds and apps through my smartphone. I try not to be rude about my smartphone use. I try hard to not check it during business meetings or when I’m in a conversation with someone else.

3 Online Community Management Tools That Turn Members into Contributors


As a community manager, your primary goal is to ensure the success of your community. Association Management Customer Engagement Online Community Management Email CommunicationOkay, but that’s pretty broad. What does that really mean?

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Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities


Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone. Association Management Association Executives Member Engagement

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Think QUICK for Better Board Members

Association Management

association management companies Association Boards I’ve written before about how Boards need to be willing to drop bad members from the Board. Deadwood can kill a Board. But what makes a good Board member? Think QUICK.

20 Mantras Great Leaders Live By

Association Leaders

Association Management Companies CM Services Leadership Uncategorized I came across a great blog posting recently related to – you guessed it – Leadership. What a cool story this blogger has to tell about their grandfather and the 20 Mantras of Great Leaders he developed through a business and teaching career. Read the full post here. I think my three favorite (maybe the ones I connect best with) are: 1.

Mobile Messaging Wildfire

Association Management

Notably absent, however (our bad) was text messaging, though Virtual has used it in its own association communications mix. Meanwhile, association management communications are still largely rooted in store-and-forward email technology first developed more than 40 years ago.

Recapping the Outside-In Engagement #Assnchat

Spark Consulting

Partners in Association Management had a great response: @ewengel Our teams will share in their team meetings- if it’s cross industry, then we share our exp at a staff meeting #assnchat. PartnersInAssocMgt (@Partners_AMC) July 14, 2015. Brandon Robinson CAE (@bkke) July 14, 2015. By informal sharing – each lesson I learn I try to relate in a narrative to at least three other people #assnchat — Lowell Aplebaum, CAE (@Lowellmatthew) July 14, 2015.

Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?

Nimble AMS

In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). and associations.