2015 Association Management Trends and Important News from YM

YourMembership Blog

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products.

The Future of Association Management Systems

SocialFish

This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. Associations should budget appropriately for AMS training, especially beyond implementation.

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Is a Virtual Membership Option Right for Your Association?

Socious

October 21 st , 2015 was the future day that Doc sent Marty McFly to in one stylish ride. Association Management Membership Management Membership Marketing Association TrendsRecently we passed the milestone of Back to the Future Day.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

AMC-Managed Organizations are More Stable than Standalone Organizations

The 10 Most Popular Member Engagement Articles of the Year

Socious

Association Management Member Engagement Online Community Management

My Top 5 Blog Posts of 2015

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2015. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. Associations Books Read

4 Tips to Increase Member Retention at Your Association

Socious

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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How to Write Emails Your Association Members will Open

Socious

Regardless of how great your content is, if your association emails aren’t getting opened, your message isn’t getting out there. Association Management Online Community Email Communication

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Is Your Association Management Software Leveraging the “Three Ts”?

Association Adviser

Getting the most out of your AMS Trust, training and technology are three essential components that can improve the quality of life and relationship between your association staff, the association. Marketing & Communications Membership Technology AMS AMS system association management association management software

5 People You Need on Your Association's Online Community Management Team

Socious

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. Association Management Member Engagement Online Community Management

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Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc.

3 Sports Cliches for Association Management

SCD Group

Ok, I admit it: I like sports and I recognize the lessons from sports can positively guide association executives. Three cliches can guide association professionals: 1. Lesson for Association executives: Keep improving. Lesson for Association executives: Don’t be defensive.

4 Elements of a High-Engagement Association Website

Socious

Association Management Member Engagement Online CommunityIn the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.

7 Attractive Member Benefits for Virtual Members of Your Association

Socious

For associations and other membership organizations, part of meeting members on their terms is allowing them to interact with your organization in the hours that are convenient for them. Association Management Member Engagement Association Trends

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry

Socious

Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends

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Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

Conversations around technology in the world of associations and nonprofits are constantly evolving. We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community

Socious

A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association’s organizational structure to have volunteers that outnumber the staff. Association Association Management Online Community Online Community Management

How to Manage Your Online Community Without a Full-Time Community Manager

Socious

In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome. Association Management Social Business Online Community Management

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How Private Member Communities Create Value For Your Association Members [Video]

Socious

Socious has been involved with ASAE, the "association of association executives," for over 12 years. The book investigates the deficit that exists within a lot of associations when it comes to membership management. Every association had the same goals and questions.

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How to Market Your Association’s Virtual Memberships Like a Tech Company

Socious

Association Management Member Benefits Association TrendsTake a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? Sorry, bad pun.) But the answer is a lot, right?

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Rambling Thoughts About Association Management

SCD Group

I posted all three presentations -- all topics valid for most association members -- on Slide Share. If I didn’t know better, it looked like an association event. Thus, this corporate-sponsored event competes with association conferences that the attendees could have attended.

The 10 Most Popular Online Community Management Articles of the Year

Socious

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016. Association Management Social Business Customer Communities Online Community Management

How to Cultivate Customer Advocates in Your Community

Socious

According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep. Association Management Social Business Customer Communities Customer Advocacy

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5 Easy Actions to Take to Increase Member Engagement Next Year

Socious

Association Management Member Engagement Online Community ManagementThis time of year is a whirlwind of activity on most people’s calendars.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

I’m Interested in Starting a Customer Community, But What Does it REALLY Take?

Socious

Association Management Customer Communities Online Community ManagementSo, you are considering building an online customer community , but where do you start? What is it going to take?

Association Social Networking: Why Tech IQ Doesn’t Matter for Online Community Engagement

Socious

Management and the governing board often decide “boomers” just aren’t interested in the Internet and social media. Association Management Member Engagement Online Community Online Community ManagementOur members aren't technologically savvy.

What My New Apple Watch Made Me Think About Standards Groups

Association Management

An association management company like Virtual can help. Association Management Association Management CompanyI love a new toy. That’s why I was so excited to get my Apple Watch last week.

Don’t be an Association Hoarder: Use Professional Organizer Techniques to Revamp Your Programs

Aaron Wolowiec

John Ricco, vice president, Partners in Association Management. This month’s guest blog post is by John Ricco, vice president, Partners in Association Management. It originally ran on Partners Preceptors, a blog by Partners in Association Management.

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Socious

Association Management Social Business Online Community Online Community ManagementAll year long, we talk about building community and the impact that active communities can have on our organizations.

What is Retention Marketing? Plus Three Tips for Doing It Well

Socious

Association Management Social Business Customer Retention Member Retention Membership Marketing Customer MarketingNot very long ago all marketing was marketing and all sales were sales.

3 Online Community Management Tools That Turn Members into Contributors

Socious

As a community manager, your primary goal is to ensure the success of your community. Association Management Customer Engagement Online Community Management Email CommunicationOkay, but that’s pretty broad. What does that really mean?

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Get Support for Your Association’s Community Strategy: How to Align with Your Board and Executive Team’s Priorities

Socious

Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone. Association Management Association Executives Member Engagement

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Think QUICK for Better Board Members

Association Management

association management companies Association Boards I’ve written before about how Boards need to be willing to drop bad members from the Board. Deadwood can kill a Board. But what makes a good Board member? Think QUICK.

Mobile Messaging Wildfire

Association Management

Notably absent, however (our bad) was text messaging, though Virtual has used it in its own association communications mix. Meanwhile, association management communications are still largely rooted in store-and-forward email technology first developed more than 40 years ago.

Flying Buttress

Association Management

Association Management CompanySo many of the great churches of Europe are supported by massive flying buttresses. Not much to look at themselves, they support objects of great beauty and intricacy. That’s how I think of Virtual. We support objects of extraordinary achievement.

Online Community Management: 3 Steps for Getting Members to Engage [Video]

Socious

Association Management Member Engagement Social Business Customer EngagementOne of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within the ir online community. After all, a lot of the value that people get from your online customer or member community depends on these interactions.

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The Right Tools for the Job

Association Management

Technology associations based on standards efforts share many common goals and challenges. Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association.

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Where have we been?

Association Management

Helped PCI SSC General Manager Stephen Orfei kick butt in his testimony before the House Financial Services Committee. Association Management CompaniesI was reminded today that it’s been a while since I’ve blogged. Well, it’s been quite a few months.

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