Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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SCD Group

AUGUST 5, 2013

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?

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Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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Socious

DECEMBER 8, 2015

As buyers’ habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales.

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Spark Consulting

AUGUST 22, 2016

In the United States in 2015, 32% of employers reported. Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Total student debt in the U.S. trillion and rising. Worldwide, 73.3

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Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. As the association industry continues to evolve, community engagement and networking among industry leaders will be key to success, which could include sharing of resources.

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Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. Your feedback helps to make us a better association/alliance management company.

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Higher Logic

NOVEMBER 10, 2016

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. About Protech Associates, Inc.

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Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

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Association Success

APRIL 5, 2018

Reflections on a trip to Manila and the association landscape across continents. I recently returned from the Philippines, where I found myself immersed in an emerging market. When he searched for association management resources in the Philippines and came up blank, he looked to the global market and joined ASAE.

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Association Adviser

FEBRUARY 27, 2019

Wendy Weiser with staff from the American Association of Clinical Urologists visiting her first office in 1993. From that group, my association management business grew through referrals. Wendy and staff moved into a new office – the third location for WJ Weiser and Associates – in 2007.

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Eric Lanke

DECEMBER 31, 2018

It was inspired by the take-down of strategic planning in Humanize , and in it I pledge to stop using that term to describe the messy, constantly evolving process my association uses to determine our direction and set our objectives.

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Socious

OCTOBER 29, 2015

October 21 st , 2015 was the future day that Doc sent Marty McFly to in one stylish ride. Recently we passed the milestone of Back to the Future Day. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. an AMS/CRM, marketing automation software, a CMS or other systems). And they were.

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Association Adviser

AUGUST 7, 2017

The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. What can I learn from you?

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.” Other Good Reads.

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Association Adviser

MAY 18, 2018

On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. One tool that can help associations more efficiently facilitate the segmentation of member communications is association management software (AMS).

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. Scary Workforce Stats 2014 By Sarah Sladek vis XYZ University A culmination of Scary Stats as presented by XYZ University: By 2015, the majority of the workforce will be in their 20s. Is Your Company Ready? That means office culture is in for big changes.

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Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? MB: We used the principles of scan, plan, implement, evaluate.

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Associations Now

MAY 10, 2017

Chipotle was a breakout success in the restaurant industry’s fast-casual space, but in 2015 the company was in full on crisis mode. It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). A supply chain issue led to an E.

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Associations Now

DECEMBER 23, 2015

Looking for the perfect gift for your colleagues in your association’s membership department? As 2015 winds to a close, many of us are looking toward the new year in hopes that it brings more success and less stress—and maybe a nice new sweater. Association membership pros certainly have their hopes, too, for the holidays.

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Associations Now

AUGUST 10, 2015

— Heather Pownall (@HeatherPownall) August 10, 2015. As Business Insider advertising editor Lara O’Reilly reports , Google has mandated that marketers buy YouTube ads through its own channels or via the video-sharing site itself, as opposed to using third-party groups. Quartz tech editor Dan Frommer has the full story.

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Associations Now

JULY 6, 2016

If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. In 2012, just 1 percent of graduating student members applied for the FACC designation, but 31 percent did so in 2015.

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Leading Learning

JULY 12, 2021

For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. Elizabeth Weaver Engel, M.A.,

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Associations Now

AUGUST 28, 2015

It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. — Emilie Barta (@EmilieBarta) August 28, 2015. What are the roadblocks facing associations looking to grow globally? ” Quiz of the day.

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Association Adviser

MARCH 18, 2014

Additionally, in spite of the annual increasing attendance for this conference each year (3,000 and counting), the hosting association’s membership numbers continued to waver around 300. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. The mobile event app development process.

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Associations Now

JANUARY 14, 2015

A new survey of associations on their membership performance shows that some still lack a clear view of vital membership statistics like retention, engagement, and market share. It seems, however, that some associations may be missing some of their own “fitness” measurements. Similarly, Marketing General, Inc.’s

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GlowGlobally

NOVEMBER 24, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Categories: MARCOM , Market & Bus Planning , MegaTrends & Research , Product Mgmt. billion by 2015. GrowGlobally.org. Membership. Public Affairs. by Peter Turner.

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Associations Now

MARCH 17, 2015

That’s the take of Votenet Marketing Director Jenn Barton , who says that you may just be better off single-tasking when you have a plate full of stuff to do. — John Ricco (@johnricco) March 16, 2015. The problem is, this strategy is often done wrong, and it’s easy to get offtrack. Flip the Script.

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Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In

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Nimble AMS

OCTOBER 17, 2018

In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). This push has been driven by multiple factors, including the need for: CRM.

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Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. According to a whitepaper by Spark Consulting , 32% of employers reported struggling to find qualified workers in 2015.

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GlowGlobally

DECEMBER 9, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. European Association Execs View the Need to Redefine Value in Changing World » Dec. Categories: Market & Bus Planning , MegaTrends & Research. Traditionally strong markets like the U.S.

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Association Subculture

AUGUST 2, 2011

But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. Shelly kept up the fast pace by diving head-long into her career in the world of association management. Creativity in Association Management - Are You the Roadblock?

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Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. This is where PowerUp shows its real benefits for GameStop’s marketing and sales efforts. GameStop launched PowerUp in 2010.

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SCD Group

JULY 22, 2012

AMR Management Services. Stronger by Association. 7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. at 4:48 PM.

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GlowGlobally

APRIL 29, 2009

Market & Biz Plan. « Enterprise Level Product Management & Sales in Europe. Categories: Market & Bus Planning. Since 2000, emerging market countries have led the world in economic growth. Here is an interesting view of Singapore in 2015. Market & Bus Planning (44). Membership.

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